Greetings from Abu Dhabi & welcome to Hoke’s Notes. A quick intro on me.
Being from Kentucky I always enjoyed a good race and the excitement that surrounds it. I’ve been fortunate to attend The Kentucky Derby a number of times, The Dubai World Cup & see a day of camel racing at a track near Al Ain (see below). I also enjoy business challenges and trying something different. For over 30 years I have been a senior executive who worked throughout America from Connecticut to Alaska in the fields of broadcasting, higher education and e-learning. I learned a great deal in each place I’ve served and hopefully I made each organization a little better.
Nancy and I came to the United Arab Emirates (UAE) in 2009 to have one more “great adventure” by living & working in a part of the world we never experienced. My first year, I served as Head of Marketing with a local higher education institution and in April of 2010 joined a marketing/communications firm in Abu Dhabi called BrandMoxie. During the first 18 months I have become very involved in marketing research, media, community relations, and multimedia marketing to diverse audiences.
The reason for Hoke’s Notes is to share my observations & knowledge in the ever-changing field of marketing and communications in this region. The UAE has a population of 6 million of which 1 million are Emirati and the rest are from every country on earth. The language of business is English but Arabic is the native tongue plus a number of other languages are spoken. The UAE is young, has wealth due to oil, and built two major international cities in a massive desert.
In less than 40 years the UAE has done remarkably well but struggles with its identity and diversifying its economy. It is a world that embraces technology and loves to show off. There are two mobile phones for every person who lives in the UAE & one million using “smart phones”. There are numerous traditional & untraditional ways to get out your message.
Hopefully I will shed some light on the subject of marketing and communications in the Gulf Coast Countries (GCC).
9 Replies to “Off to the Races”
Love your blog! I shared it on my facebook! What a wonderful life you have! Keep the stories and pics coming!!!!!
Good stuff Dean, subscribed!
Dean: Sounds like it going to be a life of continuing interest for you and for your readers.
Congrats Dean! Looking forward to reading your posts as I am certain they will be thought provoking.
You are leading an interesting life!
Great to hear things are going well Dean. Please give my best to Nancy. Stay in touch.
Good start. More stuff on camels and cardinals!
Looking forward to reading your posts.
Perspectives of ME and GCC are fascinating a valuable. Look forward to seeing where it takes us.