Dean Hoke Appointed President and CEO of the American Association of University Administrators

BLOOMINGTON, Ind. – March 21, 2023 — Dean Hoke, of Bloomington, Indiana, has been chosen to serve as the next President and Chief Executive Officer of the American Association of University Administrators (AAUA), currently based in Glen Mills, Pennsylvania. His appointment is effective July 1st when the current President & CEO, Dan L. King will retire after nineteen years of service in that position.

A highly successful and internationally recognized higher education administrator, Mr. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. based in the UAE; three years later Edu Alliance Group opened its US office in Bloomington serving as the Managing Partner.

Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. He has held a number of senior higher education administrative positions; and co-founded the Connected Learning Network, a provider of online educational services for educational institutions. In the field of broadcasting he served as an executive and CEO of four public broadcasting stations, and executive vice president of a cable network. He currently serves on the Advisory Board of the School of Education of Franklin University in Ohio and is a member of the Advisory Board of Higher Education Digest. He recently served as president-elect for the United States Distance Learning Association and chaired the Global Partnership Committee.

Mr. Hoke currently produces and co-hosts the podcast series Higher Ed Without Borders. He holds a B.A. degree from Urbana University and an M.S. degree from the University of Louisville. He also completed the Executive Management Program at The Wharton School of the University of Pennsylvania.

AAUA Board of Directors chairperson William Hill, assistant dean of the College of Education at Wayne State University, said, “Mr. Hoke is, without a doubt, the best person to step up and take over the executive administration of this organization. His background and his wide range of experiences will be useful. Moreso, his enthusiasm for leading AAUA to new programming ventures which should lead to expanded membership is contagious!”

When interviewed, Mr. Hoke remarked, “It is a great honor to be selected as the AAUA’s next President and CEO. I am grateful to the Board for their unanimous support and to Dan King, who has led the organization for several years.”

He continued, “AAUA sees a high percentage of administrators leaving the higher education profession. They are frustrated over the lack of opportunities for advancement, work challenges, and readily available professional development. The AAUA board of directors and I will work with our membership to build new and innovative professional development programs and services which will address a higher level of training and increase retention of our higher education administrator colleagues.”

Departing chief executive, Dan King remarked, “I had planned to leave my AAUA responsibilities over two years ago but my departure was delayed by the COVID pandemic. The delay turned out to be fortuitous because it was during this time that I developed a closer professional tie with Mr. Hoke and was able to recruit his candidacy for this position. AAUA is ready for new direction, and Mr. Hoke has the perfect combination of personality, vision and enthusiasm to lead it to new heights. I look forward to watching the association improve and grow.”

Why Do So Few American Students Study Abroad?

Why is that a problem?

December 5, 2022 by Dean Hoke: In the newest edition of the 2022 Open Doors Report, US university’s international student enrollment shows encouraging signs. International students coming to the United States are reported at 948,519, which nears the pre-pandemic level. However, the number of Americans studying abroad in 2020-21 was 14,549 compared to 162,633 in 2019-20 and the high watermark of 350,000 in 2018-19.

The chart below shows how long US students study overseas.

Of the 350,000 students in 2018-19 who studied overseas, the majority either studied abroad for a summer or a short term.

What is the profile of the American student who studies abroad?

The number of US students who study abroad represents only 2.7% of the American university students who attend four-year and above institutions. Students who study abroad tend to be juniors or seniors in undergraduate school, female, Caucasian, have financial means, and study in Europe.

What countries have the largest number of students studying abroad?

T.I.M.E. Association, located in France, conducted a study in 2021 of UNESCO mobility data which reported 5.6 million international students worldwide to determine the top countries with the most outgoing students studying in another country. They looked at the “long-term mobility of students to complete a whole study cycle and acquire a degree (Bachelor, Master or PhD) abroad. The top countries university students leave to study abroad are:

  • China – 993,367
  • India – 375,055
  • Germany – 122,538
  • Viet Nam – 108.527
  • South Korea – 101,774
  • France – 99,488
  • United States – 84,349 (long-term studies)

Students from other countries study abroad primarily due to the:

  • Future Employment Opportunities, be it at home or abroad
  • Quality of institution and program
  • Meet a diverse range of people
  • Study and learn differently
  • Self-reliance and being on your own
  • Meeting new friends and lifelong networking
  • Seeing your culture from a different point of view

How important are students studying abroad to the business community as future employees?

Businesses worldwide are putting a higher emphasis on international experience. Most big and small companies are trying to attract business and partnerships with international partners.  In a 2014 survey titled U.S. Business Needs for Employees with International Expertise, 800 executives in US companies were surveyed to identify the demand for corporate employees with international competence, including international skills and/or knowledge of foreign languages and world areas. The results of the 2014 survey call for a continuing need for international business education in the US, with increased emphasis on intercultural communication, foreign language skills, and international experience. The 800 represented a broad cross-section of Industries and the number of employees.

Some interesting facts come out:

  • 39% failed to fully exploit international business opportunities due to insufficient internationally competent personnel in the past five years
  • 39% have no foreign offices, and all international operations are handled in the US
  • 43% state that overall business would increase a great deal if more international expertise were available on staff
  • 60% state that an appreciation for cross-cultural differences is of great importance for professional staff, followed by Understanding country legal and government requirements (59%) and understanding of local markets and business practices (58%)
  • 83% state their company will place a greater emphasis on international competence among management and employees over the next ten years

Additional studies support that studying abroad helps employers and helps students get jobs. In 2016, The Institute for the International Education of Students (IES), founded in 1950, conducted a comprehensive survey of 1205 of its alumni. 

Here are the key points from the study:

  • 93% who entered the workforce were employed within six months
  • 89% of those who entered graduate school earned admissions in their first or second-choice school
  • 50% felt that their IES Abroad Program experience helped them to get this first job

The American Passport Project

How can we encourage and support students to study abroad?

In a recent interview with Higher Ed Without Borders  (in which I am a co-host), we asked Dr. Allan Goodman, CEO of the IIE, about a new program they established in 2021 titled The American Passport Project. Dr. Goodman commented that studying abroad is one of the best ways that students can acquire global skills and create personal and professional opportunities. Furthermore, it’s a part of IIE’s mission to increase participation and diversity in studying abroad and extend these benefits to all students regardless of socioeconomic status.  However, students of limited financial means find it more difficult to participate in studying abroad due to financial hurdles, which could bar them from moving forward.

The American Passport Project plans to have enabled 10,000 students to be awarded passports by the end of this decade. IIE will help 1,000 college students obtain U.S. passports annually by awarding funds to 40 U.S. colleges and universities in the IIE Network. Each institution will identify 25 of its first-year students who are eligible for Pell grants. Eligibility will be limited to first-year students to ensure that they have ample time remaining in their college career and receive guidance from their advisors to map out a study abroad plan. Competitive institutions will demonstrate grant need, support obtained, and impact on study abroad participation.

First Year Results

  • In the inaugural year, nearly 200 institutions applied for the grant to support students obtaining U.S. passports. These institutions informed IIE of the various ways they could utilize the grant to support targeted student populations.
  • Forty institutions were selected, and more than 50% of institutions chosen represent minority-serving student populations (HBCU, HSI, MSI) or are community colleges.
  • Nearly 50% of U.S. states are represented (33% South, 32% Midwest, 25% Northeast, and 10% West).
  • The majority are expanding their diversity, equity, access, and inclusion efforts by targeting these top 4 student populations: students with demonstrated financial need, racial/ethnic minorities, students who have never traveled abroad, and first-generation students.

In a follow-up interview with Lindsay Calvert, IIE’s lead for the Passport Project, I asked about the program’s status and the number of students approved by IIE as of November 2022.

  • One thousand one hundred twenty-two students have been nominated by their awarding institutions and approved by IIE to be supported with the IIE-granted funds to help them obtain their U.S. passport and engage them in study abroad planning.
    • 778 students from the first cohort
  • 344 from the second cohort)
  • Some institutions can quickly able to identify, nominate, and confirm students. Others have been challenged with their outreach and recruitment, so this process can span over a year to fulfill the goal of 25 students per campus.
  • Since the Passport Project aims to support first-year students, they anticipate them to study abroad in the 2023/24 academic year and subsequent years of their undergraduate term.

The Senator Paul Simon Study Abroad Program

In November 2022, The Senator Paul Simon Study Abroad Program Act of 2022 , was introduced by U.S. Senators Dick Durbin (D-Ill.) and Roger Wicker (R-Miss.) and U.S. Representatives Cheri Bustos (D-Ill.) and John Katko (R-N.Y.) The act seeks to expand access to study abroad for U.S. college students by enhancing the State Department’s Increase and Diversify Education Abroad for U.S. Students (IDEAS) program and formally renaming it as the “Senator Paul Simon Study Abroad Program.” Inspired by the vision of the late Sen. Paul Simon (D–Ill.) and the recommendations of the congressionally-appointed Commission on the Abraham Lincoln Study Abroad Fellowship Program, the legislation would advance four national goals:   

  1. One million U.S. college students will study abroad annually for credit
  2. Study abroad participants will more closely represent the demographics of the undergraduate population in terms of gender, ethnicity, students with disabilities, income level, and field of study
  3. A significantly greater proportion of study abroad will occur in nontraditional destinations outside Western Europe  
  4. Higher education institutions will make studying abroad a critical component of a quality higher education

U.S. higher education institutions could apply for federal grants, individually or in a consortium, to help them institute programs that would move the country toward achieving these objectives. 


I have long wondered why so few Americans go overseas to study, even for a summer. Aren’t they seeing the benefits that students from other countries see? Are they not aware that by studying abroad, they increase their chances of graduation and employment? Perhaps most university students are unaware of studying overseas or believe they can’t afford the cost or cannot give up a part-time job to be away for the summer.

Organizations like IIE are helping address increasing study abroad opportunities with its American Passport Program by emphasizing minorities and non-elite schools. The proposed Simon bill also helps address the issue and pushes for a million students to study abroad, but it remains to be seen if it will pass. It will take bi-partisan support and a higher public profile to get through the upcoming Congress. Last and not least are higher education institutions themselves. While the larger state institutions and elite privates have programs and resources to help promote study abroad, that is not necessarily the case with thousands of other colleges and universities. While most schools have international affairs offices, they need more personnel and budget to adequately promote or financially support students. Their priority in fundraising for such programs is lower than other needs.

We need businesses that will benefit from these students and federal and state governments to help promote and partially subsidize. If companies and governments want to compete for an increasing share of international business successfully, they need employees who have spent time abroad.

Dean Hoke is Co-Founder and Managing Partner Edu Alliance a higher education consulting firm located in Bloomington, Indiana and Abu Dhabi, United Arab Emirates. Dean received his Bachelor of Arts degree from Urbana University in Ohio, his Master of Science from The University of Louisville, and a graduate of the Wharton School of Business Executive Management program. Since 1975 Dean has worked in the higher education and broadcasting industry, serving in senior leadership roles specializing in international education, marketing, communications, partnerships, and online learning.

He currently serves as Chairperson Elect of the American Association of University Administrators , Advisory Board of the School of Education, Franklin University and is Co-Host of the Podcast series Higher Ed Without Borders  and Distance Learning Roundtable. Dean is actively engaged in consulting projects in international education, branding, business intelligence, and online learning leading projects in the United States, the Middle East, Africa, and Asia. Dean resides in Bloomington, Indiana

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