To Open or Not to Open – That is the Question!

Snow College Campus

By Bradley J. Cook, President Snow College July 20, 2020.  Higher education institutions across the country are facing difficult decisions about how best to re-open (or close) their campuses for the fall semester. As president of Snow College, and like many of my colleagues in Utah, we have not been immune to that question.

As higher education administrators continue to navigate COVID-19, I urge them to adopt a student-first approach and develop policies that put student health, needs, and safety above everything else. Whether classes are fully online, in-person, or some combination of the two – students are going to be entering this academic semester with more personal and emotional challenges to learning than ever before. For Utah’s students of color or low socioeconomic status, they’re likely going to have an even more difficult time focusing on their studies, given the national dialogue on race that is occurring right now.

As most Utahns know, Snow is based in the small farming town of Ephraim. We’re home to more than 5,000 college students, but the remaining community skews far older. Most of our students are not from Ephraim or neighboring communities, but hail from the Wasatch Front. Because of that, navigating COVID-19 this past semester was a challenge for not only the college but our larger community. However, alongside our community and fellow Snow College leaders, we were able to navigate this challenge and finish the spring semester by transitioning to remote learning and online courses. In doing so, we ended the semester with no confirmed cases of COVID-19 within the student population, and less than a dozen cases in Ephraim.

As Snow plans to re-open in-person classes for the upcoming semester, via a hybrid model of both  online and in-person courses and services, I’m hoping to continue the success of our spring semester by practicing these student-first initiatives:

Bring safety to the forefront of student’s minds: Because Snow’s infection rate was so low, COVID-19 was often seen as “someone else’s disease.” Many students didn’t personally know or hear of anyone close to them getting the coronavirus, and so it was easy for them to view it as a problem for other people in Salt Lake City or outside of the state. Along with other leaders in Ephraim, Snow administrators made it a priority to communicate the need for enhanced safety and wellness practices regularly with students and local residents to remind them of the pervasive nature of the virus and the needed protocols for staying safe. In doing so, we saw the overwhelming majority of students and faculty wear masks and practice proper social distancing. I strongly believe that Snow’s unique community and support for one another motivated behavioral change, even as “pandemic fatigue” increased.

Snow Town Hall meetingWork together as a larger community: As safety guidelines change almost daily, we found the most effective way to keep students and residents informed was partnering with local leaders. In March, I helped form an emergency operations committee of key stakeholders, including Snow College administrators, the local police force, student representatives, faculty, housing administrators, city managers, and other government officials, to meet on a weekly (or more) basis. At that same time, we began hosting regular virtual town hall meetings that were open for anyone to join. These town hall discussions proved invaluable because they provided a forum for our community members to ask questions and helped us reduce misinformation. Students and community members felt heard, and we were able to adapt policies as needed. As a new semester approaches, Ephraim and Snow’s leaders will continue to prioritize communication and information-sharing as we support the well being and safety of our community.

Unfortunately, Ephraim is no longer free of COVID-19 cases, and we’re seeing numbers surge across Utah. Like the rest of the nation, we’re looking for a guiding principle to ensure we keep our students and our community safe. I encourage educators and school administrators at all levels (K-12 and higher education) to listen, work with local leaders, and put students first.


Brad CookBradley J. Cook is the President of Snow College and Professor of History. He is an alum of Snow and a native of central Utah.

Prior to his current position he served for 10 years as Provost and Executive Vice President at Southern Utah University (SUU). While at SUU he worked to elevate SUU’s academic reputation as a premier public regional university and advanced an ambitious agenda of internationalizing the university.

With 25 years of executive administrative experience in higher education, he has also served as President of the Abu Dhabi Women’s College in the United Arab Emirates, Vice President for Academic Affairs at Utah Valley State College (UVSC), and Vice President for College Relations also at UVSC (now Utah Valley University).

As a student, Dr. Cook completed with honors a bachelor’s and master’s degree at Stanford University, where he also started as a cornerback for Stanford’s football team. As a Rotary Ambassadorial Fellow, he received a doctoral degree in Middle East Studies from the University of Oxford in Great Britain.

He is also the author of the book, Classical Foundations of Islamic Educational Thought, published by Brigham Young University Press. He has special research interests in Islamic educational theory, comparative religion and international and comparative education. Dr. Cook is active in his academic field, maintaining a consistent research and publication agenda. His publications can be found in a wide variety of academic journals.


cropped-edu-alliance-logo-square1.jpgEdu Alliance Group, Inc. (EAG) is an education consulting firm located in Abu Dhabi, United Arab Emirates and Bloomington, Indiana USA. We assist higher education institutions worldwide on a variety of mission critical projects. Our consultants are accomplished university / college leaders who share the benefit of their experience to diagnose and solve challenges.

EAG has provided consulting and successful solutions for higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda,  United Arab Emirates, and the United States.

Edu Alliance offers higher education institutions consulting services worldwide. Our US office specializes in assisting universities on international projects and partnerships. If you like to know more how Edu Alliance can best serve you, please contact Dean Hoke at dean.hoke@edualliancegroup.com 

International Enrollment in the United States will experience a major decline due to COVID 19

International student group shot

By Dean Hoke, Managing Partner Edu Alliance Group, North America June 29, 2020.

The year 2020 has been an unprecedented time worldwide, and we are in the middle of a perfect storm. The COVID 19 pandemic has resulted in a devastating loss of life and damage to all economies. Higher education has not been spared.

Edu Alliance on June 6-12 surveyed university President’s and senior cabinet-level officers in which we asked the question, Do you expect at your university this fall a decline in enrolled international students? We received sixty-one (21.8%) responses representing eight countries and over 1.25 million students.

The charts below are the survey results from US institutions broken down between public and private.

Public decline

Private decline

Other organizations have been studying the potential decline in international students as well. Quacquarelli Symonds, better know as QS, a highly respected worldwide ranking service, published in June 2020, a worldwide study titled “How COVID 19 is Impacting Prospective International Students Across the Globe”. They received more than 19,000 responses from students since February 2020, asking how the coronavirus affected their plans to study abroad. Below are the responses to three key questions.

Has the coronavirus affected your plans to study abroad

Which of these best describes how the coronavirus has changed your plans to study abroad

How interested would you be in studying your degree online because of the coronavirus

International student numbers will decline significantly in US Universities in Fall 2020 – due to the pandemic related to travel, safety, and visa restrictions as well as changes in US immigration policies pertaining to student visas. It is our view it will take at least 4-5 years before international student enrollment will return to Fall 2019 levels no matter who is the President of the United States. Realistically we should expect a quicker rate of closures and consolidations in the private and public sectors. Even online courses and degree expansion cannot prevent it.

International students come because the US education brand is the gold standard in terms of quality and reputation. The world rankings groups such as QS show 151 of the top 1,000 universities are located in the United States. The quality of education, its research capacity, and job opportunities for its graduates are highly desired by students, parents, and employers. Of the 5.3 million international students worldwide, 860,000 are attending on US soil. There are also thousands of other students who attend US international branch campus (IBC) schools.

NAFSA (The Association of International Educators) estimates US schools spent more than $600 million in assisting international students and staff since March 2020 and will lose $3 billion from reduced foreign enrollment in the fall.

Educators try planning for every contingency, but I doubt any planning book exists on how to proceed when a pandemic hits.  As a friend of mine who has worked with the higher education community for over 50 years and is a university trustee for two institutions stated in a virtual conference, “the only thing you can do at the moment is to seek shelter and when the storm is over, dig out, and rebuild.”

US higher education institutions are putting maximum efforts to retain the international students who are in residing in the US. NAFSA states in its Financial Impact Survey Report highlighted that US institutions had lost nearly $1 billion due to reduced or canceled study abroad programs. They additionally spent approximately $638 million in aid on students and staff who remained on campus after classes moved online, and expects a $3 billion loss due to declining enrollment in the fall.  All conventional methods, including additional enhanced online courses, are being offered, but it will take some truly out of the box thinking.

Here is one example. The Pie News in a June 26 story titled “Universities consider charter flights for international students”  the University of Bolton located in the UK has made plans to fly in students from India, China, and before the new semester starts in September. Similar ideas have been made or are being considered by universities in Northern Ireland, Australia, and New Zealand.

The use of chartered flight is one example, and it has the support of their respective governments, but private flights may not be feasible for your institution. Different thinking is now required, and higher education needs to be willing to take calculated risks.

What “Out of the Box” concepts is your university considering? Edu Alliance and your colleagues would like to hear your ideas.


cropped-edu-alliance-logo-square1.jpgEdu Alliance Group, Inc. (EAG) is an education consulting firm located in Abu Dhabi, United Arab Emirates and Bloomington, Indiana USA. We assist higher education institutions worldwide on a variety of mission critical projects. Our consultants are accomplished university / college leaders who share the benefit of their experience to diagnose and solve challenges.

EAG has provided consulting and successful solutions for higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda,  United Arab Emirates, and the United States.

Edu Alliance offers higher education institutions a wide range of consulting services. If you are an organization that wants to know more how Edu-Alliance can best serve you, please contact us at info@edualliancegroup.com