The Inevitable Question: How Can Small Colleges Survive in an Era of Consolidation?

January 5, 2026Editor’s Note: Last week we published a synthesis of insights from Small College America’s 2025 webinar series, featuring voices from seven leaders navigating change, partnerships, and strategic decisions. Here, two expert panelists from the December webinar on mergers and partnerships provide a deeper analytical examination of the economic forces and partnership models reshaping small colleges.

By Dr. Chet Haskell and Dr. Barry Ryan. During a recent national webinar titled Navigating Higher Education’s Existential Challenges: From Partnerships and Mergers to Reinvention, in which we served as panelists, we were struck by both the familiarity and the seriousness of the questions raised by senior higher education leaders—particularly those concerning the growing consideration of mergers and partnerships. Most were no longer asking whether change is coming, but which options remain realistically available.

This article builds on conversations from that webinar and complements the recent synthesis of insights shared by our fellow panelists and the college presidents who participated in Small College America’s fall webinar series. Here we examine more systematically the economic forces and partnership models small colleges must now navigate. This article represents our attempt to step back from that conversation and examine more deliberately the forces now reshaping higher education.

Anyone involved with higher education is both aware and concerned about the struggles of small, independent colleges and the challenges to their viability. Defined as having 3000 or fewer students, more than 90% of these institutions lack substantial endowments and other financial assets and thus are at risk.

For many of these institutions, the risk is truly existential. Many simply are too small, too under-financed, too strapped to have any reasonable path to continuity. The result is the almost weekly announcement of a closure with all the pain and loss that accompanies such events.

Why is all this happening? Most of the problems are well known and openly discussed. Since almost all of these institutions are tuition revenue dependent, the biggest threat is declining enrollments. Demographic changes leading to fewer high school graduates are central, a situation exacerbated in many cases by Federal policy changes that discourage international students. But there are many others: excessive tuition discounting leading to reduced net tuition revenue, rising operating costs for everything from facilities to insurance to employee salaries, changes in state and Federal policies, especially student aid policies and restrictions on international students are just some examples.

The reality is that higher education is in a period of consolidation. After decades of growth beginning after the Second World War, the basic economic drivers of the private, non-profit residential undergraduate institutions are slowing down or even reversing. There simply are not enough traditional students to make all institutions viable. The basic financial model no longer works. If it did work, one could expect to see new institutions springing up. This has not happened except in the for-profit sphere, a totally different model known mostly for its excesses and failures. While there is a place for the for-profit approach, it is not in the small liberal arts college world. This is true for the same reason that the small institutions are under stress: the economics do not work.

One crucial challenge is simple scale or, rather, lack thereof. Small institutions have fewer opportunities for achieving economies of scale. Unlike larger public institutions (that have different challenges of their own) these colleges cannot have large classes as a significant characteristic of their modes of delivery. Their basic model assumes a relatively comprehensive curriculum provided through small classes, giving a wide variety of choices and pathways to a degree for undergraduates. But the broader the curriculum, the fewer students per program, almost always without commensurate faculty reductions. The economic inefficiency of the current model is clear.

And there are certain base personnel costs beyond the faculty. Every institution needs a range of administrative personnel (often required by accreditors) regardless of size. Attracting experienced personnel to such institutions is neither easy nor inexpensive.

The undergraduate residential model is both a key element in the American higher education ecosystem and a beloved concept for those fortunate enough to have experienced it. These schools are often cornerstones of small communities. They have produced an inordinate number of future professors and scholars. For example, a 2022 NCSES study provided evidence of doctoral degree attainment being at higher ratios for graduates of baccalaureate arts and science institutions than for baccalaureate graduates of R1 research universities.* The basic matter of scale is central to the liberal arts institutions’ attractiveness for students who may go on to doctoral study: small classes with high levels of faculty interaction; a focus on teaching instead of research; the sense of intimacy and a clear mission.

With proper planning and courage, some of these colleges may yet find ways to survive through some form of merger with – or acquisition by – a larger and stronger institution. Further, with sufficient foresight, many other seemingly more solid colleges may find ways to assure survival through other forms of partnerships.

However, the fact is that only the wealthiest 10% of institutions are not at immediate risk, even though prudence would suggest even they should be considering possible changes in their paths.

What can be done?

There have been multiple efforts to reimagine higher education. Some have been based on technology and have led to the growth of various distance or remote models, some quite successful, other less so. MOOCs were going to take over education generally, but have faded. For-profit models have all too often led to abuses, especially of poorer students. Artificial intelligence is at the forefront of current change concepts, but it is too early to assess outcomes. But small residential colleges have resisted such innovations, in part because they are clear about their education model and in part because they often lack the expertise or the resources to take advantage of change.

Some institutions have sought to mitigate the impacts of their scale limitations through consortia arrangements with other institutions. While significant savings may be achieved through the sharing of administrative costs, such as information technology systems or certain other “back office” functions, these savings are unlikely to be more than marginal in impact.

Other impacts for a consortium may come from cost sharing on the academic side. Small academic departments (foreign languages, for example) may permit modest faculty reductions while providing a wider range of choices for students. Athletic facilities and even teams may be shared, as well as some academic services such as international offices or career services operations. In the case of two of the most successful consortia, the Claremont Colleges and the Atlanta University Center, the schools share a central library. Access to electronic databases certainly creates an easier and less expensive pathway to increased economically efficient use of critical resources.

While the savings in expenses may be considered marginal, the true potential in such arrangements is the chance to grow collective student enrollments by offering more options and amenities than would be possible for a single institution.

However, there are other challenges to the consortium model. A primary one relates to location. Institutions near each other likely can find more ways to take advantage of the contiguity than those widely separated. Examples might be the Five Colleges in Western Massachusetts, the previously noted Claremont Colleges or the Atlanta University Center that links four HBCU institutions in the same city. New examples of cooperation include the recently announce CaliBaja Higher Education Consortium, a joint effort of both private and public institutions reaching across the border in the San Diego/Baja California region.

A different kind of sharing arrangement is represented by initiatives to share academic programs though arrangements where one institution provides courses and programs to others through licensing agreements and the like. An example would be Rize Education, an initiative that seeks to enable undergraduate institutions to expand and enhance academic offerings through courses designed elsewhere that can be readily integrated into existing curricula, thus avoiding the costs of time and money needed to build new programs.

At the other end of the spectrum are straightforward mergers and acquisitions. One institution takes over another. Sometimes this is accomplished in ways that preserve at least parts of the acquired school, even if only for political reasons related to alumni, but the reality is that one institution swallows another.

Another version is a true merger of rough equals. There are numerous examples, one of the best known being Case Western Reserve University in Ohio. In this situation, two separate institutions decided they could both be better together and, over time, they have built an integrated university of quality. A recent example may be the announced merger of Willamette University and Pacific University in Oregon. Such arrangements are quite complex, but may provide a model for certain institutions.

A third model might be the new Coalition for the Common Good. Initially a partnership of two independent universities, Antioch and Otterbein Universities, the Coalition is built on three principles: symbiosis, multilateralism and mission. The symbiosis involves Antioch taking on and expanding Otterbein’s graduate programs for the shared benefit of both institutions. Multilateralism refers to the Coalition basic concept of being more than two institutions as the goal: a collection of similar institutions. Mission is central to the Coalition. The initial partners share long histories of institutional culture and mission, as reflected in the name of the Coalition itself.

Other partnership models are possible and should be encouraged. While it is rare to see a partnership of true equals, as one partner is usually dominant, this middle ground between a complete merger or acquisition and consortia should be fertile ground for innovation for forward thinking institutions not in dire straits. Since there is no single approach to such structures, the benefits to participating partners should be at the core of the approach. These partnerships may be able to address the challenge of scale and provide opportunities for shared costs. Properly presented, they should be attractive to potential students and provide a competitive edge in a highly competitive environment.

The importance of mission and culture

While the root cause of most college declines and failures is economic in nature, it is all too easy to forget the role of an institution’s mission and culture. Many colleges look alike in terms of academic offerings, yet institutions usually have a carefully defined and defended mission or purpose. These missions are important because they help define the college as more than just a collection of courses. Education can serve many different missions and thus mission clarity is crucial to institutional identify. And identity is one way for institutions to differentiate themselves from competition, while also helping to attract students.

Mission is also tied to institutional culture. Colleges have different subjective cultures that serve to attract certain students, as well as faculty and staff members. Spending four years of one’s life ought not to be spent in an impersonal organizational setting. There are multiple individual personal reasons for attending one institution instead of another. Most of these reasons are not entirely objective, but instead depend on an individual’s sense of ‘fit’ in the college setting.

What should institutions be doing?

The stark reality is that for many smaller institutions the alternative to some sort of partnership is likely to be closure. But closure is not to be taken lightly. The impact of these institutions is far-reaching and the human, educational and community costs are very real.

All institutions, regardless of financial assets, should be openly discussing their futures in a changing world. As noted, a few may be able to simply proceed with what they have been doing for years. But this luxury (or blindness) is not a viable or attractive option for most.

Every institution should be looking into the future at its basic model. Is there a realistic path to assuring enrollment and revenue growth in excess of expenses over time? Is there a budget model that provides regular surpluses that can provide a cushion against unanticipated challenges or can enable investment in new initiatives? Are there alternative paths to revenues that can augment tuition, such as fundraising, auxiliary enterprises or the like? And in looking at such questions, an institution should be asking how it can be better off over time with a partner or partners.

Even institutions that examine such matters and conclude it would be advantageous to engage a partner are faced with daunting challenges. First is determining what is desired in a partner and then identifying one. Some colleges feel bound by geography, so can only think about like institutions nearby. Others are more creative, looking to use technology to enable a more widely dispersed partnership.

Once a partner is identified, the path to an agreement is arduous, complex, lengthy and costly. Accreditors, the Department of Education, state boards of higher education, alumni, and all manner of other interested parties must be addressed. This requires external legal and financial expertise. This process is excessively demanding of an institution’s leaders, especially presidents, provosts and chief financial officers. Boards must be deeply involved and internal constituencies of faculty and staff must be brought along.

And once a final agreement is reached, signed and approved, the work has only begun. The implementation of any partnership is also arduous, complex, lengthy and costly. Furthermore, implementation involves deep human factors, as institutional cultures must be aligned and new personal professional partnerships must be developed.

The fact is that many institutions will either enter into some form of partnerships in the coming years, as the alternative will be closure. Unfortunately, the clock is ticking, and unnecessary delays create limitations on available options and increase risks. Every institution’s path into partnerships will vary, as will the particulars of each arrangement. It is incumbent upon boards of trustees and institutional leaders to face such facts realistically and to devise practical plans to move forward. Not doing so would be a dereliction of duty.


Dr. Chet Haskell is an experienced higher education consultant focusing on existential challenges to smaller nonprofit institutions. and opportunities for collaboration. Dr. Haskell is a former two-time president and, most recently, a provost directly involved in three significant merger acquisitions or partnership agreements. including the coalition. for the common good, the partnership of Antioch and Otterbein University.

Barry Ryan is an experienced leader and attorney. has served as a president and provost for multiple universities. He helped guide several institutions through mergers, acquisitions, and accreditation. Most recently, he led Woodbury University through its merger. with the University of Redlands. He also serves on university boards and is a commissioner for WASC.

Haskell and Ryan are the Co-Directors of the Center for College Partnerships and Alliances, launched by Edu Alliance Group in late 2025. It is dedicated to helping higher education institutions explore and implement college partnerships, mergers, and strategic alliances designed to strengthen sustainability and mission alignment.


The Eighteen-Month Rule: What College Leaders Learned About Change, Culture, and Strategic Partnerships

December 29, 2025 Editor’s Note by Dean Hoke: This fall, Small College America convened two significant webinars bringing together college presidents, merger experts, and strategic advisors to discuss the challenges and opportunities facing small institutions. What emerged were not just conversations, but frameworks, insights, and patterns that deserve close attention. This article synthesizes what seven leaders shared across both sessions.

Insights from Small College America’s Fall 2025 Webinar Series

Featuring conversations with seven leaders navigating the most critical decisions facing small colleges today

When Tarek Sobh arrived at Lawrence Technological University as provost in September 2020, he had a plan. He was going to transform the institution. He had ideas, energy, and expertise from his previous roles.

And then he did something counterintuitive: he stopped.

“The tendency of leaders, in any kind of position, to effect changes immediately is, in my opinion, the wrong decision,” Sobh told participants in Small College America’s “Guiding Through Change” webinar this past August. Instead, he spent his first semester meeting with every single colleague on campus—literally hundreds of people. “Learning the culture of the institution was immensely important and crucial.”

Eighteen months later—not three months, not six, but eighteen—Sobh became president of Lawrence Tech. And because he had listened first, he knew exactly what needed to change and what needed to stay the same.

This isn’t just one leader’s story. It’s a pattern—and a warning—for every college president, provost, and trustee navigating today’s enrollment pressures, financial constraints, and partnership decisions. The institutions that will survive aren’t the ones making the fastest decisions. They’re the ones making the most informed ones. And that takes time, most colleges think they don’t have.

That eighteen-month timeline wasn’t just personal wisdom. It’s a pattern that emerged across two webinars hosted by Small College America this fall—one featuring college presidents navigating uncertainty, the other bringing together experts who’ve guided dozens of institutions through mergers and partnerships.

What they revealed is that small colleges aren’t just facing challenges; they’re facing them in a way that’s unique to them. They’re learning to navigate them with a sophistication and strategic clarity that larger institutions might envy.

The State of Play: No Surprises Allowed

“There should be no surprises. Not in this business, there should be no surprises.”

Dr. Chet Haskell has seen enough college budgets to know when an institution is headed for trouble. As a former two-time president and provost directly involved in three significant mergers or acquisitions, he’s learned to read the warning signs.

During Small College America’s December webinar on mergers and partnerships, Haskell laid out the early indicators with the precision of a surgeon: enrollment declines, graduation rate declines, multiple years of unbalanced budgets, the need to dip into unrestricted endowments to make budgets work, declining net tuition revenue, and expenses increasing faster than revenue.

All well-known data points. The problem? Too often, leaders avoid confronting their implications.

“At the end of the day, no matter what you’re trying to do, the financials do matter,” Haskell explained. “Too often, I would argue, a balanced budget—revenue equals expense—is defined as success.”

But that’s not success. That’s survival. Barely.

“You don’t have a margin, you don’t have a mission,” Haskell continued. “You need resources for investment in new initiatives. You need resiliency in the face of external factors like COVID or recessions.”

He offered a sobering example: two well-regarded Midwest colleges, each with endowments exceeding $1 billion. One has had eight successive years of operating deficits in the order of $8 to $10 million annually. The other has consistently generated surpluses.

“A billion dollars can last a long time,” Haskell noted. “It’s still a finite number.”

Which would you rather lead?

The Composite Score Deception

Stephanie Gold, head of the higher education practice at Hogan Lovells and a veteran of nearly three decades guiding colleges through transformative transactions, added a critical warning about regulatory metrics.

The U.S. Department of Education calculates a composite score (between 1.5 and 3.0) that’s supposed to measure financial viability, liquidity, capital resources, borrowing capacity, and profitability.

“I have seen institutions with passing scores that ultimately are not financially sustainable and are in a place where they will soon be unable to make payroll,” Gold said flatly.

The real indicator? Cash flow problems. When an institution is struggling to pay its operating expenses, that’s the red flag that matters.

The lesson is clear: constant vigilance, not wishful thinking. Know your numbers. All of them. And don’t wait for regulatory metrics to tell you there’s a problem.

The Four R’s: A Framework for Strategic Thinking

While financial vigilance is essential, it’s not sufficient. The August webinar featuring three college presidents—all of whom started their roles post-COVID—revealed how successful institutions are thinking holistically about their challenges.

Dr. Andrea Talentino, president of Augustana College in Illinois, described her institution’s strategic planning process as driven by what they call “the Four R’s”: Recruitment, Retention, Revenue, and Results.

Talentino explained how they use this framework across campus: “We try to kind of preach that around campus to get everybody thinking about the Four R’s and really use them to drive strategic planning and enrollment goals.”

It’s a deceptively simple framework. But its power lies in integration. Recruitment isn’t just the admissions office’s problem. Retention isn’t just student affairs’ responsibility. Revenue isn’t just the CFO’s concern. Results aren’t just the provost’s metric.

Everyone owns all four R’s.

This matters because, as Talentino discovered to her surprise, institutional thinking doesn’t happen naturally.

“I think I really overestimated the extent to which people have awareness and appreciation for institutional needs,” she admitted. “Focus on self and focus on own department rather than institutional-wide awareness was a little bit of a surprise to me.”

She’d come from “pretty open departments that were quite supportive.” The reality at many institutions? People are siloed, focused on their immediate concerns rather than the big picture.

Building that institutional awareness—getting everyone to think about the Four R’s—is leadership work. It doesn’t happen by accident.

COVID’s Long Tail and the Transfer Opportunity

The presidents also spoke candidly about enrollment realities that data alone doesn’t fully capture.

Dr. Anita Gustafson, the first female president in Presbyterian College’s 144-year history, described what she calls “COVID’s long tail.”

“Our class of 2025 was a very small class,” she explained. “They were seniors in high school when we had a full year of COVID, and hence we never recruited well, or maybe they didn’t even attend college in large numbers.”

That class just graduated. And Presbyterian is finally seeing enrollment growth—about 8 to 10 percent—as that COVID cohort cycles through.

But the recovery isn’t automatic. It requires strategic adaptation.

For Presbyterian, located in growing South Carolina, that’s meant focusing on a population they’d historically neglected: transfer students.

“That’s a population we have not really targeted in the past,” Gustafson said. “A lot of that is hard with the traditional liberal arts education program, because we have very robust general education requirements.”

So they’re working with faculty to be “more transfer friendly”—adjusting requirements, smoothing pathways, removing unnecessary barriers.

It’s the kind of strategic adaptation that requires both data and cultural sensitivity. You can’t just mandate that faculty change requirements. You have to build an understanding of why it matters and bring them along.

Which brings us back to culture, and to the eighteen-month rule.

Eighteen Months to Know an Institution

The December webinar on mergers and partnerships brought together an unusual panel: Chet Haskell, the consultant and former president; Dr. Barry Ryan, an attorney who’s served as president and provost at multiple universities and most recently led Woodbury University through its merger with the University of Redlands; AJ Prager, Managing Director at Hilltop Securities and an investment banker focused on higher education M&A; and Stephanie Gold, the regulatory attorney.

Together, they’ve seen hundreds of institutions consider partnerships, dozens pursue them, and enough fail to know what separates success from disaster.

And they kept returning to the same timeline: eighteen months.

Haskell emphasized that meaningful partnerships require substantial time—typically around eighteen months—to really understand another institution’s culture, operations, and true compatibility.

Not six months. Not a year. Eighteen months minimum.

Why so long?

Because culture can’t be rushed. Because trust takes time. Because what institutions say about themselves and what they actually are can be very different things.

“Building that trust between the people, the leadership in both institutions—it takes some time to get to know each other,” Barry Ryan explained. “And then you find out, maybe you find out that you have a lot more in common, and this becomes a much easier process to take.”

Ryan has seen it work both ways. He’s been involved in mergers between faith-based institutions that seemed very different on the surface but discovered deep commonalities. He’s also seen deals fail because “they just couldn’t get over the fact that, I’m sorry, you are different than we are. We have our 39 points, and you have your 16, and it’s just not going to work.”

The difference? Time spent building relationships and understanding culture before committing to a deal.

AJ Prager, an investment banker who helps institutions find and evaluate potential partners, emphasized that this isn’t just about mission alignment—it’s about cultural fit.

“We always look at transactions through the lens of mission and accelerating mission execution,” Prager said. “And so oftentimes there is mission alignment between faith-based institutions and non-faith-based institutions.”

The real question is how cultures align. And that takes eighteen months of conversations, campus visits, joint meetings, shared meals, and honest dialogue to discover.

The Hidden Costs Nobody Talks About

When institutions consider mergers or major partnerships, they typically calculate direct costs, including legal fees, consulting expenses, system integration, and facility modifications.

What they don’t budget for—and what can sink even well-planned partnerships—are the hidden costs.

“Management time, in our experience, is the biggest hidden cost of a transaction,” Prager said. “These types of transactions are all-encompassing. They require significant, significant employee time.”

Management time is the most valuable resource an institution has. And mergers consume it voraciously—pulling presidents, provosts, CFOs, deans, and senior staff into endless meetings, planning sessions, due diligence reviews, and stakeholder communications.

“Whether to pursue or not to pursue a transaction is a really critical decision,” Prager continued, “because you’re tying up, if you are going to be pursuing, you’re going to be tying up your most valuable resource for a considerable amount of time.”

And here’s the paradox: passing on opportunities can also be risky. Which is why Prager recommends that institutions prepare before opportunities arise—assessing their position, understanding their options, educating their boards with hypothetical scenarios.

One liberal arts institution on the West Coast recently conducted an exercise with its board: it presented three hypothetical partner institutions and asked, “Would you merge with these institutions?”

“It was very fascinating to see how the board responded,” Prager said. “But it was, I would say, an innocuous exercise to help educate the board to say, here’s what’s happening in the sector, and these are the types of transactions that might be coming your way, and how would you respond to it?”

That kind of preparation —doing strategic thinking before you’re in crisis mode—can make all the difference.

But there’s another hidden cost that’s even harder to quantify.

“Despite being the lawyer, I think there’s a lot of emotional cost associated with these matters,” Stephanie Gold said. “These are very stressful situations for students, for faculty.”

Students worry they won’t graduate from the institution they expected. Faculty wonder about job security. Staff fear restructuring. Alumni mourn the loss of identity.

“I think I am constantly needing to remind myself as the lawyer who’s just working on the deal documents to get the deal done that there are a lot of humans behind this,” Gold continued. “And it is a cost on them.”

Managing those emotional costs requires something lawyers and investment bankers can’t provide: exceptional, continuous, transparent communication.

The Communication Imperative

Early in the December webinar, the panel addressed a question that haunts every institution considering a partnership: when do you tell people?

The instinct is often to wait—to avoid creating anxiety until you have something definite to announce.

That’s wrong.

Gold emphasized the critical importance of managing stakeholder expectations through clear, consistent communication—distinguishing between exploratory discussions and finalized agreements, and being transparent about timelines and potential outcomes throughout the process.

Tell people early. Tell them you’re “having discussions.” Tell them the timeline will be long. Tell them nothing is decided. Tell them what you know and what you don’t know.

And keep telling them, consistently, throughout the process.

The alternative—trying to keep major strategic discussions secret until announcing a deal—creates exactly the kind of anxiety and distrust that makes the emotional costs unbearable.

This communication imperative extends beyond potential mergers. It’s central to the daily work of leading change.

Back at the August webinar, Tarek Sobh—who became president of Lawrence Tech after just eighteen months as provost—spoke about the importance of helping every employee understand their role.

“What is most important, I think, is having all of our leaders ensure that every employee on campus understands her or his role in how the campus runs and how important what they do is to the well-being of the whole campus and its students and its budget and its reputation, and so on and so forth.”

This isn’t feel-good rhetoric. It’s strategic communication.

“The whole concept of somebody coming in at any level to an educational institution to get a paycheck is not what is going to make eminent institutions of higher education thrive or survive,” Sobh said bluntly.

Every custodian, every admissions counselor, every IT specialist, every faculty member needs to understand how their work connects to institutional success. And leaders at every level—not just the president—need to articulate that connection.

Proving Value With Data

Communication isn’t just about process and connection. It’s also about demonstrating value, to prospective students, current students, alumni, donors, legislators, and the community.

And in 2025, that means data.

Sobh has learned to articulate Lawrence Tech’s value proposition with precision: “97% of my students continue on and are employed at this level, and they are guaranteed a job, and 85% live locally.”

That’s not abstract mission language. That’s quantifiable impact.

“Articulating your student outcomes, articulating your impact on the community from an economic impact point and social impact point of view, keeping all of your channels open and continuing to clearly articulate your value proposition is the balancing argument or statement that is desperately needed for institutions in this time and day to prove their worth,” Sobh said.

Economic impact. Social impact. Student outcomes. Employment rates. Local retention. These are the metrics that matter to legislators deciding on state funding, to donors considering major gifts, to families evaluating whether tuition is worth it.

The Partnership Spectrum

One of the most valuable contributions from the December webinar was Chet Haskell’s articulation of the partnership spectrum.

Not every collaboration needs to be a merger. In fact, most shouldn’t be.

Haskell outlined four levels:

1. Consortium Arrangements: Shared services like libraries, bookstores, and food services. These reduce costs without requiring deep integration. They’re relatively easy to implement and maintain.

2. Alliances: Academic program sharing, cross-registration, joint research initiatives. These require more coordination but preserve institutional independence.

3. Affiliations: Closer integration around specific strategic goals. More commitment than alliances, but still stopping short of a merger.

4. Full Mergers/Acquisitions: Complete integration, with one institution typically absorbing another or creating an entirely new entity.

The key is matching the level of partnership to institutional needs and readiness.

Haskell distinguished between crisis-driven partnerships—where institutions wait until they’re running out of money—and strategic partnerships, where institutions proactively explore collaborations that could benefit both parties. The latter, he argued, is far preferable.

But strategic partnerships require something crisis-driven ones don’t have: resources in reserve. You can’t negotiate from desperation. You need time, financial capacity, and leadership bandwidth to explore options thoughtfully.

Which means the best time to start building partnership relationships is before you need them.

Remember the eighteen-month rule? If you wait until a crisis to start talking to potential partners, you won’t have eighteen months. You’ll have eighteen weeks, maybe eighteen days.

Start the conversations now. Build the relationships. Understand the cultures. Then, when opportunity or necessity arises, you’re ready.

State Demographics and Local Adaptation

The August webinar also surfaced an important reality: national enrollment trends matter less than state demographics.

Presbyterian College, in growing South Carolina, is seeing enrollment growth. Augustana College, in declining Illinois, faces different challenges.

“South Carolina is a state that’s growing, and so that does help us,” Gustafson noted. About 60% of Presbyterian’s students come from South Carolina. “But we have to be very vigilant because we can’t guarantee that that will happen another year.”

Meanwhile, Talentino at Augustana is adapting to Illinois realities by adding multilingual enrollment counselors, working with community-based organizations in urban areas, and creating summer bridge programs to support student success.

Lawrence Tech, in Michigan, focused on developing three new graduate programs in high-demand areas—strategic program development based on market analysis rather than faculty interests.

Each institution is adapting to its local context. There’s no one-size-fits-all solution.

But there are common principles: know your market, track your data, be willing to change, and move before crisis forces your hand.

The Board Challenge: Governance in Crisis

Throughout both webinars, a consistent theme emerged that none of the panelists explicitly stated, but all of them circled back to: boards aren’t prepared for the strategic decisions facing small colleges today.

This surfaced most starkly in the December Q&A session, when one participant observed that “colleges and universities cultivate irrational loyalty to the institution, which runs counter to the thought of mergers and partnerships and alliances.”

Read that again: irrational loyalty.

It’s the same emotional attachment that makes alumni generous donors and passionate advocates. But when an institution faces existential decisions—whether to merge, how to restructure, which programs to cut—that loyalty can become a liability.

Another participant noted that “board members oftentimes don’t know how to act or ask the right questions, given the way that higher education oftentimes designs and recruits their board of trustees.”

This is the structural problem: most small college boards are composed primarily of alumni who love their institution. They’re selected for their capacity to give and their willingness to advocate. They’re rarely selected for their expertise in finance, operations, technology, strategic restructuring, or M&A.

Which means that when a president brings forward a partnership proposal or a CFO presents financial projections, the board often lacks the framework to evaluate what they’re hearing.

They ask questions like, “Will we keep our name?” What about our traditions? How will this affect our identity?

These are reasonable emotional questions. But they’re not the strategic questions that determine whether a partnership will work: What are the combined revenue projections? How will academic programs integrate? What’s the governance structure? What happens to debt obligations? Where are the synergies and where are the conflicts?

The panel’s recommendation was consistent: board education before a crisis.

Run hypothetical merger scenarios when there’s no actual deal on the table. Present three possible partner profiles and ask: Would we consider this? Why or why not? What questions would we need answered?

Help boards understand financial metrics that matter beyond the composite score. Teach them to ask hard questions about cash flow, operating margins, and strategic positioning.

And consider diversifying board composition—not to diminish alumni representation, but to complement it with specific expertise the institution needs: finance professionals who can read balance sheets, technology executives who understand digital transformation, healthcare or corporate leaders who’ve navigated mergers.

Because when crisis arrives—and for many small colleges, it will—you need a board that can think strategically, ask sophisticated questions, and make difficult decisions based on institutional sustainability rather than emotional attachment alone.

The eighteen-month rule applies here too: you can’t educate a board in six weeks when a partnership opportunity appears. You need to start now.

The Bottom Line

When Tarek Sobh arrived at Lawrence Technological University in September 2020, he could have started changing things immediately. He had the expertise. He had the mandate. He had ideas.

Instead, he spent eighteen months listening.

And when he finally became president and began implementing changes, he did so from a position of deep cultural understanding. He knew which changes would be embraced and which would face resistance. He knew whose support he needed and how to earn it. He knew what the institution was and what it could become.

That’s not just one president’s wisdom. It’s the pattern that emerged across both webinars—from college presidents navigating daily challenges to experts guiding institutions through transformative partnerships.

Know your numbers. Build your relationships. Understand your culture. Communicate transparently. Prove your value with data. Give yourself time.

And remember: there should be no surprises.

The challenges facing small colleges are real. The demographic cliff is arriving. Financial pressures are mounting. Political scrutiny is intensifying.

But the leaders in these webinars aren’t panicking. They’re planning. They’re adapting. They’re building partnerships. They’re preparing their boards. They’re quantifying their value. They’re listening to their cultures before trying to change them.

They’re giving themselves eighteen months to get it right.

That’s not paralysis. That’s wisdom.

And it might be exactly what saves small college America.

Looking Forward: Proactive, Not Reactive: Three Conversations to Start This Week

If you’re a president, provost, CFO, or trustee, here are three conversations you can start right now—before crisis forces them:

1. With your board: Schedule a working session on hypothetical partnerships. Present three different institutional profiles (a larger regional university, a peer liberal arts college, a specialized technical institution) and ask: “If each approached us about a partnership, what questions would we need answered? What would make us say yes? What would be dealbreakers?” Don’t wait for an actual proposal to discover your board can’t evaluate one.

2. With your leadership team: Review your financial indicators beyond the composite score. Do you know your real cash flow position? What is your operating margin trend over five years? Your net tuition revenue per student? If a crisis emerged in twelve months, what partnerships or changes would you need to have been building toward now? Move before you have to.

3. With peer institutions: Identify 2-3 colleges (whether potential partners or not) and start building authentic relationships with their leadership. Not transactional networking—genuine understanding of their challenges, culture, and strategic direction. The eighteen-month rule means those relationships need to start today.

These conversations won’t solve every problem. But they’ll position you to make better decisions when opportunity or necessity arrives.

And they’ll help you build the institutional muscle memory for strategic thinking—the kind of thinking that distinguishes colleges that thrive from colleges that merely survive.

Small College America’s webinar series is moderated by Dean Hoke of Edu Alliance Group, Kent Barnds of Augustana College and featured Dr. Anita Gustafson (Presbyterian College), Dr. Andrea Talentino (Augustana College), Dr. Tarek Sobh (Lawrence Technological University), Dr. Chet Haskell (higher education consultant), Dr. Barry Ryan (university leader and attorney), AJ Prager (Hilltop Securities), and Stephanie Gold (Hogan Lovells). For more information about Small College America, visit http://www.smallcollegeamerica.net.