January 27, 2025
It has been two years since I last wrote a blog post for the Edu Alliance Journal. During that time, I took on the role of President/CEO of the American Association of University Administrators (AAUA) and dedicated myself fully to the organization. I set ambitious goals, including:
- Launching a marketing and branding campaign to elevate AAUA’s visibility,
- Increasing institutional and individual membership,
- Establishing a high-profile multi-day conference, and
- Stabilizing the organization’s finances to allow the hiring of a paid executive director.
While I initially anticipated achieving these milestones within three years, the board and I managed to accomplish them in just 18 months.
Reaching these goals was a significant achievement, and it signaled to me that it was time to focus on other priorities. As such, I submitted my resignation, effective January 1st, and “retired” from my leadership role at AAUA. However, I’ve always felt that retirement, in the traditional sense, isn’t for me. At 74, I still have ideas to share and contributions to make in the field of higher education.
I aim to address several projects and issues moving forward, such as returning to my work as an international higher education consultant and re-launching two podcast series. However, one other area is especially close to my heart: the plight of small colleges.
The Plight of Small Colleges
If you’ve followed my journey, you know that I earned my undergraduate degree from Urbana University, a small private college in Urbana, Ohio—a city with a current population of 11,161. In 1975, I designed my own major in College Administration, combining courses in business, history/political science, and psychology. During my senior year, I also completed a year-long internship in admissions.
As a nontraditional student (having started at the University of Dayton in 1968), it took me 6 ½ years and over 30 part-time jobs to complete my degree. Urbana gave me the opportunity to figure out what I wanted to do and how I could contribute to the world. It taught me adaptability and the goodness in people, which led me to the field I love—higher education.
Unfortunately, Urbana University didn’t survive. After being acquired by Franklin College in 2014, it closed its doors in May 2020 due to challenges brought on by the coronavirus pandemic and years of low enrollment.
Urbana had been an integral part of the community since 1850, serving as a significant economic engine. A 2017 study by the Southwestern Ohio Council for Higher Education estimated that Urbana contributed over $60 million annually to the economies of Champaign and Logan counties and employed 111 full-time staff during the 2015-2016 academic year. Its closure was devastating—not only for the university but also for the local businesses that depended on the foot traffic of students, visitors, and sports spectators.
Rural colleges like Urbana serve as vital economic and social hubs for their communities. However, the increasing trend of college closures poses significant risks, including economic downturns, reduced social engagement, and the loss of cultural identity.
Moving Forward
To address this issue, I’m developing a funding proposal to analyze the multifaceted impacts of struggling colleges in rural areas. My goal is to propose actionable solutions and share findings that empower policymakers and community leaders. By combining innovative research, advocacy, and problem-solving, this initiative seeks to provide practical tools for fostering resilient rural communities.
The research will focus on rural communities in Indiana, Ohio, and Pennsylvania. I’ve already received encouragement from regional leaders and am optimistic about finding partners to support this initiative. I’m seeking foundations, corporations, and government agencies to help fund this project, which aims to mitigate the ripple effects of college closures in rural America.
If you have thoughts or suggestions on this topic—or know of potential funders—please feel free to contact me at deanhoke@gmail.com.
Stay tuned for updates on this and other projects I’m passionate about.
Dean Hoke is Co-Founder and Managing Partner of Edu Alliance, an international higher education consultancy and podcast co-host of Higher Ed Without Borders and Small College America. He recently served as President/CEO of the American Association of University Administrators.
Dean began his professional career in 1975 with Bellarmine University, working in a variety of roles, including Admissions and External Relations. In 1983, he entered the broadcasting field, serving as a senior executive for Public Broadcasting System stations and a cable network. In 1998, he co-founded The Connected Learning Network, a full-service online learning company. In 2009, he accepted an invitation to move to the United Arab Emirates, serving in senior positions at Higher Colleges of Technology and Khalifa University before co-founding Edu Alliance in Abu Dhabi in 2014.
Hoke is passionate about advancing academic excellence and innovation worldwide. He participates in numerous advisory and consulting projects on international branch campuses, marketing/branding, and business intelligence. Dean has consulted, presented, and written on leadership, higher education, and distance learning in the United States, Bahrain, Kazakhstan, Lebanon, Oman, Nigeria, Spain, and the United Arab Emirates.
Hoke has a B.A. from Urbana University, an M.S. from the University of Louisville, and a Certificate in Executive Management from the University of Pennsylvania Wharton School. Dean currently resides in Bloomington, Indiana.
Doug Lederman, the editor of Inside Higher Education wrote in July 2017 an article called “The Culling of Higher Ed Begins” in which he said, “It has become trendy to predict that higher education is on the verge of a major collapse, what with enrollments falling as loan debt and rising tuition cause students and families to ask harder questions about the value of a college credential.”
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