To Open or Not to Open – That is the Question!

Snow College Campus

By Bradley J. Cook, President Snow College July 20, 2020.  Higher education institutions across the country are facing difficult decisions about how best to re-open (or close) their campuses for the fall semester. As president of Snow College, and like many of my colleagues in Utah, we have not been immune to that question.

As higher education administrators continue to navigate COVID-19, I urge them to adopt a student-first approach and develop policies that put student health, needs, and safety above everything else. Whether classes are fully online, in-person, or some combination of the two – students are going to be entering this academic semester with more personal and emotional challenges to learning than ever before. For Utah’s students of color or low socioeconomic status, they’re likely going to have an even more difficult time focusing on their studies, given the national dialogue on race that is occurring right now.

As most Utahns know, Snow is based in the small farming town of Ephraim. We’re home to more than 5,000 college students, but the remaining community skews far older. Most of our students are not from Ephraim or neighboring communities, but hail from the Wasatch Front. Because of that, navigating COVID-19 this past semester was a challenge for not only the college but our larger community. However, alongside our community and fellow Snow College leaders, we were able to navigate this challenge and finish the spring semester by transitioning to remote learning and online courses. In doing so, we ended the semester with no confirmed cases of COVID-19 within the student population, and less than a dozen cases in Ephraim.

As Snow plans to re-open in-person classes for the upcoming semester, via a hybrid model of both  online and in-person courses and services, I’m hoping to continue the success of our spring semester by practicing these student-first initiatives:

Bring safety to the forefront of student’s minds: Because Snow’s infection rate was so low, COVID-19 was often seen as “someone else’s disease.” Many students didn’t personally know or hear of anyone close to them getting the coronavirus, and so it was easy for them to view it as a problem for other people in Salt Lake City or outside of the state. Along with other leaders in Ephraim, Snow administrators made it a priority to communicate the need for enhanced safety and wellness practices regularly with students and local residents to remind them of the pervasive nature of the virus and the needed protocols for staying safe. In doing so, we saw the overwhelming majority of students and faculty wear masks and practice proper social distancing. I strongly believe that Snow’s unique community and support for one another motivated behavioral change, even as “pandemic fatigue” increased.

Snow Town Hall meetingWork together as a larger community: As safety guidelines change almost daily, we found the most effective way to keep students and residents informed was partnering with local leaders. In March, I helped form an emergency operations committee of key stakeholders, including Snow College administrators, the local police force, student representatives, faculty, housing administrators, city managers, and other government officials, to meet on a weekly (or more) basis. At that same time, we began hosting regular virtual town hall meetings that were open for anyone to join. These town hall discussions proved invaluable because they provided a forum for our community members to ask questions and helped us reduce misinformation. Students and community members felt heard, and we were able to adapt policies as needed. As a new semester approaches, Ephraim and Snow’s leaders will continue to prioritize communication and information-sharing as we support the well being and safety of our community.

Unfortunately, Ephraim is no longer free of COVID-19 cases, and we’re seeing numbers surge across Utah. Like the rest of the nation, we’re looking for a guiding principle to ensure we keep our students and our community safe. I encourage educators and school administrators at all levels (K-12 and higher education) to listen, work with local leaders, and put students first.


Brad CookBradley J. Cook is the President of Snow College and Professor of History. He is an alum of Snow and a native of central Utah.

Prior to his current position he served for 10 years as Provost and Executive Vice President at Southern Utah University (SUU). While at SUU he worked to elevate SUU’s academic reputation as a premier public regional university and advanced an ambitious agenda of internationalizing the university.

With 25 years of executive administrative experience in higher education, he has also served as President of the Abu Dhabi Women’s College in the United Arab Emirates, Vice President for Academic Affairs at Utah Valley State College (UVSC), and Vice President for College Relations also at UVSC (now Utah Valley University).

As a student, Dr. Cook completed with honors a bachelor’s and master’s degree at Stanford University, where he also started as a cornerback for Stanford’s football team. As a Rotary Ambassadorial Fellow, he received a doctoral degree in Middle East Studies from the University of Oxford in Great Britain.

He is also the author of the book, Classical Foundations of Islamic Educational Thought, published by Brigham Young University Press. He has special research interests in Islamic educational theory, comparative religion and international and comparative education. Dr. Cook is active in his academic field, maintaining a consistent research and publication agenda. His publications can be found in a wide variety of academic journals.


cropped-edu-alliance-logo-square1.jpgEdu Alliance Group, Inc. (EAG) is an education consulting firm located in Abu Dhabi, United Arab Emirates and Bloomington, Indiana USA. We assist higher education institutions worldwide on a variety of mission critical projects. Our consultants are accomplished university / college leaders who share the benefit of their experience to diagnose and solve challenges.

EAG has provided consulting and successful solutions for higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda,  United Arab Emirates, and the United States.

Edu Alliance offers higher education institutions consulting services worldwide. Our US office specializes in assisting universities on international projects and partnerships. If you like to know more how Edu Alliance can best serve you, please contact Dean Hoke at dean.hoke@edualliancegroup.com 

Higher Ed 2020 The Year of Solutions

Dean Head and Shoulder for webBy Dean Hoke January 13, 2020 – Since Edu Alliance was founded in 2014, we have published a bi-weekly newsletter and the Edu Alliance Journal, a blog that included original articles related to higher education.  In 2018 -19  we produced a series titled “Things that Keep Higher Education Leaders Awake at Night.” We published over 20 articles on a variety of issues that pointed out higher education challenges concerning economics, international recruitment, and declining public perception of the value of education.

We concluded the series in the summer of 2019 when we presented the results of a survey on the topic with responses from 50 senior administrators across the country to the American Association of University Administrators. To read the results, see the July 16th article titled College Administrators Answer: “What Keeps You Awake at Night?

Beginning the week of January 27th, the Journal will take a new direction and begin a new series of bi-weekly articles that will focus on best practices and solutions for the challenges our writers have experienced working in higher education.

We will address a variety of subjects, including:

  • Growing a President – the path less traveled
  • How our university uses Artificial Intelligence and Smart Spaces
  • Educational technology in the classroom
  • Small town and long gown: Enhancing small town and small college partnerships
  • Building faculty for the future
  • Recruiting and retaining adult students
  • Lessons learned while serving as a university administrator overseas
  • Successful international partnerships
  • Workforce partnerships with industry
  • The changing world of accreditation
  • Recruitment of key faculty and administrators outside the US
  • How coaching can help in being an effective higher education leader
  • Small college fundraising is alive and well

Based on our experience working in many countries, we understand that best practices and solutions in education can come from any university in the world. The series is written by members and advisors of our team as well as higher education professionals worldwide who have found solutions and  developed best practices for their institution.  The articles will be included in our Blog and our newsletters, the Edu Alliance Journal – US and International Editions. They will be published bi-weekly and are offered at no cost to the subscriber.

If you would like to subscribe to our newsletter and The Journal, please feel free to contact me (Dean Hoke). Also, we are always looking for new solutions that can help our worldwide higher education colleagues and their institutions. If you are interested in submitting an article, please contact me with your story proposal.

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Edu Alliance Group, Inc. (EAG) is an education consulting firm located in Bloomington, Indiana USA and Abu Dhabi, United Arab Emirates. We assist higher education institutions worldwide on a variety of mission critical projects. Our consultants are accomplished university / college leaders who share the benefit of their experience to diagnose and solve challenges.

EAG has provided consulting and successful solutions for higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda,  United Arab Emirates, and the United States.

Edu Alliance offers higher education institutions a wide range of consulting services including:

International Strategic Planning – Strategies ranging from campus and feasibility studies, branch campuses, student recruitment, academic partnership and student exchanges.

Executive Coaching for higher education leaders.

Small College advisory support.

Accreditation – Helping prepare documentation, data and evidences to meet the requirements of accrediting agencies and state licensing.

Business intelligence / Institutional research(student demographics and market potential, competition analysis, due diligence on business regulations and agency controls) for schools, colleges, universities and vocational institutes.

Executive Search – Quality educational leaders are never easy to identify for an long term appointment. EAG has a unique niche assisting a colleges and universities in such executive searches. We have assisted institutions throughout the world in identifying and recruiting C-Level Executives and Deans.

If you are an organization that wants to know more how Edu-Alliance can best serve you, please contact me at info@edualliancegroup.com.

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