Increase Enrollment – Seize The Day

Cheryl King headshotBy Cheryl King Ed.D Edu Alliance Group Advisory Council April 6, 2020 – These are challenging times for colleges and universities even before the COVAD-19 crisis.  Public concern about tuition rates, fewer high school students to fill classrooms, and declining enrollment are just a few of the issues keeping higher education leaders awake at night. I would suggest there is no better time to consider and plan how your institution can serve or better serve adults. The higher education market is changing rapidly, and it’s time for us to change as well.

As a former president of a small private college, and years working in education and workforce development at the state policy level, I understand the pressures of increasing enrollment while dealing with shrinking budgets.  I propose we seize the day in these challenging times by recruiting and enrolling adults.  Millions of adults are unemployed or under-employed across the U.S. because they lack credentials and degrees to compete in the current and future workforce.

Adults without credentials and degrees live in every state.  Many struggle with low-skill, low-wage jobs while trying to take care of their families.  Some tried college, but for several reasons, they didn’t graduate.  Some never thought of going to college because they didn’t graduate from high school.  They are working-age Americans, and their dreams of a better job and a better life for themselves and their kids may not be realized without some form of higher education.

The statistics are staggering.  Twenty-four million working-age adults—12 percent of the U.S. workforce—have not completed high school.  The number of adults earning a GED is now at an all-time high, but the percentage going on to higher education is embarrassingly low.  Some states don’t even record this statistic.   There are also 104 million adults 25 and older who hold a high school diploma only.  Currently, almost a third of U.S. high school graduates do not enroll in college.

There’s more.  An additional 36 million started college but didn’t finish.  In just the past two decades alone, more than 31 million adults left college without receiving a certificate or a degree.  http://www.NewReport:AmericanAdultsCiteWork-RelatedIssuesAsTopReasonforStoppingOutofCollege.

The Lumina Foundation reports that most of the job growth in the U.S. since 2007 has come from jobs requiring some form of post-secondary education.   Jim Clifton, chairman of the Gallup Organization, predicts that by 2025, the United States will need 23 million more degree holders than our colleges and universities will have produced.

It’s an interesting, if not challenging, dichotomy.   Millions of adults need credentials and degrees, yet enrollment is stagnant.  College closures are on the rise due to low enrollment and corresponding financial constraints.  Since 2016, ninety-one nonprofit colleges and universities have closed or merged with other institutions. (Education Dive, 2020). The Chronicle, 2020 Trends Report, states that 40 percent of colleges will struggle in the near future. Some of these are smaller schools that live or die on the margins, holding their breath until enrollment goals are met for the next year or two.

It seems reasonable that some of college closures and mergers could be avoided if they embraced the adult student market.    The definition of a traditional student living in dorms, eating in dining halls, and playing on athletic teams are changing, with 30 percent of adults in the current college market.  But it’s not good enough.  We can do more.    Most of all, let’s understand that times have changed and we must change as well, or we risk closing the doors and selling the campus.

There is hope, however, as more adults are in college today, with large online schools such as Southern New Hampshire or Western Governor’s University and others serving thousands of adults.  But smaller state and private schools can be just as effective with some retooling of their programs and schedules.   According to Washington Monthly, the best colleges for adults tend to be regional public universities, private schools, and community colleges.  Check out the list of top 10 institutions at www.washingtonmonthly.com or the top 25 schools for adults going back to college at www.bestcollegereviews.org.

Colleges and universities have options to consider if they decide to recruit adult students.  Following is a sample of initiatives focused on attracting and serving adults, and programs involving partnerships and collaborations.   There are many others not included here.

  • Adult education programs are available in most communities, helping adults improve basic literacy skills and prepare for the GED or equivalency. Think about providing the students with information about your institution, connecting them with college counselors, and providing materials about how your institution can serve them. Consider offering a scholarship to GED graduates.
  • Websites. Take a fresh look at your institution’s website with the adult student in mind.   Are adult students represented in campus and classroom photos? Does the term adult student appear on your front page?  Do your recruiting and print materials refer to opportunities for adults?
  • Online degrees and flexible scheduling. Herzing University offers Adaptive Learning in the general education curriculum and various nursing programs, both on-campus and online. Adaptive Learning systems leverage data analytics and artificial intelligence to modify the learning experience based on student mastery of course content.  Faculty use the data generated by the student to inform them of the best use of class time. https://smart-classroom.educationtechnologyinsights.com/cxoinsights/why-adaptive-learning-benefits-nontraditional-students-nid-673.html.
  • Credit for prior learning allows students to move through coursework by earning credit for what they already know. Learn more by contacting the Council for Adult Experiential Learning.  CAEL.org.
  • Competency-based Education (CBE) is learning measured in competencies, rather than seat time. Students advance through programs based on mastering all required competencies, and courses or programs feature substantial self-pacing by students. Inside Higher Ed, Jan. 28, 2019 (Slow and Steady for Competency-Based Education). Consider joining the Competency-Based Education at http://www.cbenetwork.org.
  • High-quality advising services at convenient times and locations are vitally important. A recent report from the Lumina Foundation, Strada Education Network, and Gallup reveals that those who stopped out of college say they experienced significantly lower quality career and academic advising compared to their peers who graduated.   NewReport:AmericanAdultsCiteWork-RelatedIssuesasTopReasonforStoppingOutofCollege.

Adult students need access to advisors available 24/7, especially online.   There are companies that provide these types of services.

  • The Integrated Basic Educational Skills and Training (IBEST) model offered through community colleges in Washington state teaches students basic literacy and college-readiness skills along with work readiness skills so students can move through school and into jobs a quickly as possible. acf.hhs.gov or contact wdurden@sbctc.edu.
  • Employer Partnerships can take many forms, such as employer tuition reimbursement, and work and learn options. United Parcel Services and colleges/universities in Louisville, KY collaborate through Metropolitan College, allowing adults to work full-time and receive paid tuition benefits from UPS at various local institutions. Since its inception in 1998, this innovative partnership has helped thousands of students pursue free postsecondary education and on-the-job training while reducing workforce turnover at UPS from over 70% to less than 20%. More than 4,100 individuals have earned over 6,500 certificates, associate, bachelor, and graduate degrees. Source www.courier-journal.com-story-money-companies
  • Communities can also play an important role in partnerships. The Tennessee Reconnect program provides adults who do not have an associate or bachelor’s degree free tuition to attend a community or technical college.  Nashville is now working to close these equity gaps through a “sorting in” approach for education beyond high school. With the help of two novel programs— Reconnect Cafés and Reconnect Ambassadors—people can move into jobs with clear paths for growth in position and salary. (Two Unique Programs Are Helping Nashville Adults Go Back To School)

As educational attainment improves, the U.S. skill shortages will decrease, and the economy will increase.  Millions of adults will benefit from better jobs. Institutions will benefit with higher enrollment and financial stability.

But there is more to this story than keeping colleges and universities in business.  One of life’s greatest pleasures is watching graduates receive their diploma with tears of joy, and their family and friends cheering them on from the audience.   The joy and the thrill is the same regardless of age.

Get the ball rolling.  Seize the day.   Higher education attainment changes the lives of graduates and their families—forever.

Open the gates and seize the day

Don’t be afraid and don’t delay

Nothing can break us

No one can make us

Give our rights away

Arise and seize the day.

Seize the Day (Newsies, 1992)


Cheryl King an expert in the field of workforce development has dedicated her career focusing on adult and post secondary education at the state and national levels. She has held a variety of positions in state government and higher education. They include serving in 2006 as VP of External Relations then selected as President of Kentucky Wesleyan College from 2008-11, focusing on long term sustainability through a highly detailed Strategic Plan, that asked the tough questions.  She returned to state government as Senior Policy Advisor for Kentucky Council on Post-secondary Education to develop competency-based education options to help adults to be successful and complete a credential or degree.  Recently she has worked with the Lumina Foundation Strategy Labs program as a State Advisor to help states achieve the Foundation’s goal of 60% of U.S. adults with college degrees, certificates or quality credentials by 2025.

Building Faculty for the Future

Chet(1)By Dr. Chet Haskell March 9, 2020 – Institutions of higher education around the world face some similar challenges. The search for enrollments, the quest for resources, the impact of technologies on teaching and learning, and the changing nature of accreditation and regulation are merely some of the themes often heard. Less commonly acknowledged is the need to assure that institutions have the faculties they need for an uncertain future. Yet, in many ways continuing to attract, build, and support a faculty of quality appropriate for an institution is an absolute prerequisite for addressing most of the other problems.

What is so difficult about building a faculty? After all, most institutions have sufficient numbers of candidates who apply when they conduct a faculty search. Doctoral programs in the US and elsewhere continue to churn out qualified talent. This essay will examine some further considerations in this matter based on the author’s direct, contemporary experience, as well as decades of US and international experience as a senior academic administrator and consultant.

For many years, US higher education and much of the world operated on a simple model. Tenure systems, although structured to protect academic freedom, were structured to winnow out faculty members based on certain norms, typically scholarly research production and a modicum of teaching capacity. Once tenure was gained, stability ensued for both the individual and the institution. However, it has long been understood that this model simply is not relevant for many institutions today, especially non-elite universities with heavy teaching demands and limited research capacity. Indeed, tenure systems exist only in a minority of US institutions.

Antioch-University logoAntioch University is one such teaching-oriented institution. Its clear mission is professional education in selected fields, largely at the graduate level. Its vision is one of the pursuit of social, economic, and environmental justice for the common good. Its principal programs in applied psychology, counseling, education, leadership, and environmental studies are all focused on preparing students (typically older students) to go into the world to serve and affect change.

Antioch’s most senior faculty members – those who have three-year rolling contracts, as Antioch does not have tenure – have long been central to the university’s success. Yet, more than 40% will likely retire in the next five years given age demographics. This means that even without planned enrollment growth, Antioch must hire at least 50 new faculty over the coming few years. Addressing its mission in this context has led Antioch into a serious internal discussion about the proper roles of the faculty, faculty responsibilities, professional growth and development opportunities, and overall faculty composition.

This discussion is framed by several principles. Significantly, Antioch is hardly unique — such principles and their implications are central to the context of many universities. First, a faculty is always a portfolio with different perspectives, skill sets, career trajectories, and expertise. The question becomes how to find and appoint the best possible mix. Second, the faculty must be the core of the institution. Its work with students is the reason for the university’s existence, and academic administrators must always see their own purpose as supporting this effort. Third, expectations of individual faculty members may vary, but must always include, first and foremost, an emphasis on direct student engagement, as well as appropriate and varied forms of scholarship, institutional citizenship and community engagement.

There is little debate about such principles, but their implementation is more problematic. As is common in enrollment-dependent institutions like Antioch, faculty salaries are often inadequate, while total faculty compensation (through overloads, stipends, release time) is typically inequitably distributed. More financial resources are undoubtedly necessary.

But there are numerous problems that will not be solved simply by providing more money. Too much of the teaching load is carried by part-time faculty, often without adequate vetting or quality control. Faculty professional development is largely seen as providing small sums for conference attendance. Emphasis on faculty evaluation and assessment can be sketchy and detached from institutional decision-making. Shared governance is often misunderstood and commonly inauthentic.

Such realities – far more common than generally admitted – have a direct bearing on the challenge of building a faculty for the future that combines new faculty members with the foundation of those already part of the institution. Furthermore, many students coming out of doctoral programs are seeking alternatives to traditional tenure-based academic careers.

Professor Adrianna Kezar of the University of Southern California’s Rossier School of Education reports the increasingly common experience of students nearing completion of their graduate work who express frustration with and apprehension toward traditional models of the professorate. Instead, many seek an academic institutional setting with different purposes and meaning. University missions are not mere rhetoric for them. Additionally, such students seek a balanced quality of life, a goal that includes not only adequate compensation but also the opportunity for work and life balance and integration. Finally, flexibility is highly prized. The perceived rat race of tenure track systems with low pay in expensive locales simply is not that attractive to many.

What options are there? Most universities do not have the financial resources to fully fund a solid lifestyle in the expensive cities that are most attractive to many. Are junior faculty resigned to comparative penury in order to have academic appointments? Must they avoid the dynamism found in intensive urban areas that attract so many others? Must they repress personal values based on inclusiveness, tolerance, or political or environmental activism in order to have a career in higher education?  And what about somewhat older, more established colleagues? The ones who have sought and achieved stability and who now find themselves chained to an institution, still feeling inadequately paid for their work or feel trapped in boring career boxes with little room for creativity in scholarship or practical engagement outside the academy?

There is, of course, no magic answer. Even better salaries will not resolve all such issues. But there are some things institutions might consider, steps that would improve institutional odds of attracting and retaining the mixture of faculty members they want and need.

Mission clarity and commitment is a valuable asset to an institution. Many younger faculty members are looking for an institution that has clear values and acts on them. Such a commitment must be more than words. It must be a shared set of vision and values common not only to a faculty as a whole but to the entire institution starting with its board and most senior leadership. Antioch has been fortunate to have such a shared commitment, a historic and powerful legacy that most faculty (and staff) members will acknowledge as personally important.

True shared governance is vital. Universities are not properly seen as hierarchical institutions. The traditional sharing of governance typically calls for the faculty to manage curricula and instruction, while others do the business of university administration. Such a division has merit but does not provide faculty members with a sense of engagement or agency, a sense of empowerment, or capacity. If the faculty truly is the core of the institution, should not faculties have further opportunities for involvement in governance.? Antioch has been moving gradually to a model where faculty representation is clear and direct at all levels, including with its Board of Governors. Such a model requires not only policy and process but also demands authentic understanding of faculty norms and values instead of lip service.

Shared governance also leads to faculty responsibility. Most faculty do not want administrative jobs, but it is being engaged forms of governance beyond a department can lead to a better understanding of institutional issues and can encourage clarity within the faculty as to the ways they can contribute to decision-making and their individual and collective obligations to each other and the institution.

Antioch’s dispersed locations across the United States and experience with distance modalities (especially hybrid, low-residency models) provides a less common advantage: in many cases, faculty need not congregate in a physical location. While not all programs are conducive to this structure, many are, and these latter programs are often much more successful in attracting both younger and more established faculty members. (Consider also that today’s doctoral students are basically digital natives; uses of technologies in education do not scare them. Indeed, they are eager to utilize the best technological opportunities.  Location and time zone flexibility, when practical, can be powerful for both academics and students. Declining demographic patterns for traditional 18-22-year-old students combine with the need for instructional and modality flexibility in order to meet the needs of older working students. The same is true for many faculty members.

Institutions the world over would do well to think about their faculty requirements. How might they attract and retain academic talent that is not site-bound and can work remotely? Thinking about what might be possible — given an institution’s particular environment, needs, and trajectory – could help mold a more expansive strategy for managing the uncertainty.

The next quarter-century in higher education will not mirror the past or the present for many academic institutions. As universities cope with retirements and the need for effective management of change, they must think creatively about achieving the best possible faculty portfolio and what they can offer – besides money – to attract and retain the faculty of the future.


Chet Haskell speech

Dr. Chet Haskell is Vice Chancellor for Academic Affairs and University Provost at Antioch University. He also has been deeply engaged in matters of faculty development, quality assurance and accreditation, serving as a consultant to the Council of Higher Education Accreditation (US) and the Council on International Quality Group (US). He has served as a peer reviewer for the WASC Senior Colleges and University Commission (WSCUC) assessing institutions in California and internationally (Dubai, Abu Dhabi, India, Mexico). His WSCUC service also includes evaluation of the leading Mexican accreditor of nonpublic institutions (FIMPES). Further, he has served several years as a member of the international advisory committees of ANECA (Spain’s national accreditation body) and ACAP (the accreditor for the autonomous region of Madrid).

Dr. Haskell has had extensive experience in university leadership in the United States, having served in several senior positions over 13 years at Harvard University, as dean and defacto provost at Simmons, president at both the Monterey Institute of International Studies and Cogswell Polytechnical College.

Dr. Haskell received the DPA (Doctor of Public Administration) and MPA degrees in public administration from the University of Southern California, an MA degree from the University of Virginia and the AB in Government (cum laude) from Harvard. He is currently a member of the Board of Directors for Al Ghurair University in Dubai and the Board of Directors of Edu Alliance Group, Inc located in Bloomington, Indiana.