Tag: Higher education

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Hoke’s Notes – The Plight of Small Colleges

January 27, 2025

It has been two years since I last wrote a blog post for the Edu Alliance Journal. During that time, I took on the role of President/CEO of the American Association of University Administrators (AAUA) and dedicated myself fully to the organization. I set ambitious goals, including:

  1. Launching a marketing and branding campaign to elevate AAUA’s visibility,
  2. Increasing institutional and individual membership,
  3. Establishing a high-profile multi-day conference, and
  4. Stabilizing the organization’s finances to allow the hiring of a paid executive director.

While I initially anticipated achieving these milestones within three years, the board and I managed to accomplish them in just 18 months.

Reaching these goals was a significant achievement, and it signaled to me that it was time to focus on other priorities. As such, I submitted my resignation, effective January 1st, and “retired” from my leadership role at AAUA. However, I’ve always felt that retirement, in the traditional sense, isn’t for me. At 74, I still have ideas to share and contributions to make in the field of higher education.

I aim to address several projects and issues moving forward, such as returning to my work as an international higher education consultant and re-launching two podcast series. However, one other area is especially close to my heart: the plight of small colleges.

The Plight of Small Colleges

If you’ve followed my journey, you know that I earned my undergraduate degree from Urbana University, a small private college in Urbana, Ohio—a city with a current population of 11,161. In 1975, I designed my own major in College Administration, combining courses in business, history/political science, and psychology. During my senior year, I also completed a year-long internship in admissions.

As a nontraditional student (having started at the University of Dayton in 1968), it took me 6 ½ years and over 30 part-time jobs to complete my degree. Urbana gave me the opportunity to figure out what I wanted to do and how I could contribute to the world. It taught me adaptability and the goodness in people, which led me to the field I love—higher education.

Unfortunately, Urbana University didn’t survive. After being acquired by Franklin College in 2014, it closed its doors in May 2020 due to challenges brought on by the coronavirus pandemic and years of low enrollment.

Urbana had been an integral part of the community since 1850, serving as a significant economic engine. A 2017 study by the Southwestern Ohio Council for Higher Education estimated that Urbana contributed over $60 million annually to the economies of Champaign and Logan counties and employed 111 full-time staff during the 2015-2016 academic year. Its closure was devastating—not only for the university but also for the local businesses that depended on the foot traffic of students, visitors, and sports spectators.

Rural colleges like Urbana serve as vital economic and social hubs for their communities. However, the increasing trend of college closures poses significant risks, including economic downturns, reduced social engagement, and the loss of cultural identity.

Moving Forward

To address this issue, I’m developing a funding proposal to analyze the multifaceted impacts of struggling colleges in rural areas. My goal is to propose actionable solutions and share findings that empower policymakers and community leaders. By combining innovative research, advocacy, and problem-solving, this initiative seeks to provide practical tools for fostering resilient rural communities.

The research will focus on rural communities in Indiana, Ohio, and Pennsylvania. I’ve already received encouragement from regional leaders and am optimistic about finding partners to support this initiative. I’m seeking foundations, corporations, and government agencies to help fund this project, which aims to mitigate the ripple effects of college closures in rural America.

If you have thoughts or suggestions on this topic—or know of potential funders—please feel free to contact me at deanhoke@gmail.com.

Stay tuned for updates on this and other projects I’m passionate about.

Dean Hoke is Co-Founder and Managing Partner of Edu Alliance, an international higher education consultancy and podcast co-host of Higher Ed Without Borders and Small College America. He recently served as President/CEO of the American Association of University Administrators.

Dean began his professional career in 1975 with Bellarmine University, working in a variety of roles, including Admissions and External Relations. In 1983, he entered the broadcasting field, serving as a senior executive for Public Broadcasting System stations and a cable network. In 1998, he co-founded The Connected Learning Network, a full-service online learning company. In 2009, he accepted an invitation to move to the United Arab Emirates, serving in senior positions at Higher Colleges of Technology and Khalifa University before co-founding Edu Alliance in Abu Dhabi in 2014.

Hoke is passionate about advancing academic excellence and innovation worldwide.  He participates in numerous advisory and consulting projects on international branch campuses, marketing/branding, and business intelligence. Dean has consulted, presented, and written on leadership, higher education, and distance learning in the United States, Bahrain, Kazakhstan, Lebanon, Oman, Nigeria, Spain, and the United Arab Emirates.

Hoke has a B.A. from Urbana University, an M.S. from the University of Louisville, and a Certificate in Executive Management from the University of Pennsylvania Wharton School. Dean currently resides in Bloomington, Indiana.

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Dean Hoke Appointed President and CEO of the American Association of University Administrators

BLOOMINGTON, Ind. – March 21, 2023 — Dean Hoke, of Bloomington, Indiana, has been chosen to serve as the next President and Chief Executive Officer of the American Association of University Administrators (AAUA), currently based in Glen Mills, Pennsylvania. His appointment is effective July 1st when the current President & CEO, Dan L. King will retire after nineteen years of service in that position.

A highly successful and internationally recognized higher education administrator, Mr. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. based in the UAE; three years later Edu Alliance Group opened its US office in Bloomington serving as the Managing Partner.

Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. He has held a number of senior higher education administrative positions; and co-founded the Connected Learning Network, a provider of online educational services for educational institutions. In the field of broadcasting he served as an executive and CEO of four public broadcasting stations, and executive vice president of a cable network. He currently serves on the Advisory Board of the School of Education of Franklin University in Ohio and is a member of the Advisory Board of Higher Education Digest. He recently served as president-elect for the United States Distance Learning Association and chaired the Global Partnership Committee.

Mr. Hoke currently produces and co-hosts the podcast series Higher Ed Without Borders. He holds a B.A. degree from Urbana University and an M.S. degree from the University of Louisville. He also completed the Executive Management Program at The Wharton School of the University of Pennsylvania.

AAUA Board of Directors chairperson William Hill, assistant dean of the College of Education at Wayne State University, said, “Mr. Hoke is, without a doubt, the best person to step up and take over the executive administration of this organization. His background and his wide range of experiences will be useful. Moreso, his enthusiasm for leading AAUA to new programming ventures which should lead to expanded membership is contagious!”

When interviewed, Mr. Hoke remarked, “It is a great honor to be selected as the AAUA’s next President and CEO. I am grateful to the Board for their unanimous support and to Dan King, who has led the organization for several years.”

He continued, “AAUA sees a high percentage of administrators leaving the higher education profession. They are frustrated over the lack of opportunities for advancement, work challenges, and readily available professional development. The AAUA board of directors and I will work with our membership to build new and innovative professional development programs and services which will address a higher level of training and increase retention of our higher education administrator colleagues.”

Departing chief executive, Dan King remarked, “I had planned to leave my AAUA responsibilities over two years ago but my departure was delayed by the COVID pandemic. The delay turned out to be fortuitous because it was during this time that I developed a closer professional tie with Mr. Hoke and was able to recruit his candidacy for this position. AAUA is ready for new direction, and Mr. Hoke has the perfect combination of personality, vision and enthusiasm to lead it to new heights. I look forward to watching the association improve and grow.”