Issues of Institutional Governance in Partnerships

March 2, 2026, By Chet Haskell– Institutional governance – its form, structures, members, by-laws, and responsibilities – is an essential element of any organization. The manner by which missions are defined how decisions are made about personnel, programs, policies, and finances is crucial in every corporate and non-profit setting.

Clarity about governance is especially important in the highly regulated world of private higher education, where accrediting bodies have standards that control most aspects of institutional life, including, crucially, access to Federal government Title IV student aid, the lifeblood of most colleges and universities.

The principal accrediting bodies permit a range of possible governance models beyond that of the traditional single independent college or university. But they all come down to clarity about organizational structures and the processes by which decisions are made. For example, the WASC Senior College and University Commission (WSCUC) highlights the key features of a governance model for such an institution as:

Operating with “appropriate autonomy governed by an independent board or similar authority that is responsible for mission, integrity and oversight of planning, policies, performance and sustainability”. (From Accreditation Standard 3 WSCUC)

Types of Partnerships and Governance Challenges

But how does this apply and play out in more complex organizational models? A growing number of independent institutions are engaging in (or seeking to engage in) a variety of partnership models that range from consortia to outright mergers or acquisitions. There also are efforts aimed at a middle path between a relatively simple sharing of services and complete absorption of one into another. This essay will explore some of these models, always keeping in mind basic governance principles.

A successful partnership between two academic institutions requires alignment in many areas. First, of course, the financial aspects of a potential agreement must come together. The numbers must add up and work to both partners’ advantage. The deal must pencil out.

But much more is involved than straightforward budgeting matters. There are two additional broad alignments that are necessary. One is the alignment of missions and cultures. This is essential in higher education if the multiple constituencies of any institution are to be engaged. The other is implementation. It is one thing to reach a deal. It is another to implement it, especially since making an agreement a reality is fraught with complexities, external requirements such as accreditation and the natural emotions inherent in any such plan.

Sometimes two or more institutions to agree to cost-sharing arrangements and other agreements that fall short of complete institutional involvement. There are, after all, numerous examples of multi-school consortia around the country, where cooperating institutions come to mutually beneficial arrangements while maintaining their full institutional independence. Two examples are the Claremont Consortium and the Community Solution Education System (formerly The Chicago School). As will be will be discussed below, despite being very different in formal structure, these and many other like arrangements seek to gain advantages through cooperation without ceding full institutional independence

However, moving beyond such cooperative ventures requires resolution of a variety of institutional governance challenges. The traditional model of American higher education assumes unitary institutional control resting in the hands of a self-replicating fiduciary board of trustees. As noted, this model is underscored by the standards of accrediting bodies (and, usually, state laws as well), which require clarity as to a board’s roles and structures.

Non-profit college and university boards are composed of volunteers, often alumni of the institution at hand. Indeed, paid trustees are usually forbidden. These individuals bring many things to the institution –expertise, connections, money, experienced guidance – as part of their commitment and service. There are thousands of examples of the essential contributions of these dedicated parties.

Faced with situations of institutional crisis– almost always financial in nature –these volunteer boards hold in their hands the interests and futures of students, faculty, staff, alumni and many others. Decisions they make may enable an institution to prosper and continue independently. Failure to make the right decisions may well lead to institutional closure. In times of such crisis, it often makes sense for boards to look for partnership arrangements that often lead to merger or acquisition with another institution.

Partnerships and Organizational Change

More likely is some form of merger or acquisition or similar arrangement that has one vital characteristic: a change in institutional governance, including at the board level.  As noted above, financial arrangements are necessary, but not sufficient requirements. The actual process of assessing mission and cultural fit between two institutions is much more difficult and is at the heart of any partnership with a chance of success. And even if those two conditions are met, the complex and time-consuming task of implementation requires leadership, patience and continued effort.

The board of trustees of each institution is central to all of these steps. It is here that the structure of governance is so important. In almost all cases, the role of an institution’s board will change and successful change is necessary for a successful partnership.

Mergers of two institutions are common. And even if outright acquisition is not the case, there is always a senior or dominating partner. This partner will be the financially stronger institution and, as elsewhere, those who have the gold make the rules.

While there are limited examples of true equal partnerships in higher education, the much more common model calls for one institution to cede most, if not all, of its independence to another. If the situation is an acquisition, the acquired institution will lose its independent board as it is absorbed by the other. While an advisory committee or other fig leaf arrangement may continue, the acquiring institution is fully and legally in charge and thus fully responsible for making the acquisition work.

There may be certain adjustments designed to assure the interests of the more junior institution, such as some seats on the senior institution’s board, the establishment of an entity to carry on the junior institution’s name or the transfer of certain key personnel. Sometimes there are separate endowed funds.

Crucially, the smaller institution will cease to exist legally. Its name, programs, mission and people may continue in the new structure. For example, University of Health Sciences and Pharmacy St. Louis very recently announced its acquisition by Washington University St. Louis. The latter will close the non-pharmacy elements of the former and will integrate the pharmacy programs as “its College of Pharmacy.”  The pharmacy program will continue but  University of Health Sciences St. Louis and its fiduciary board will disappear. This is common in the many cases of absorption of all or part of one institution into another.

Giving up institutional independence and control is a dilemma: become part of something bigger or face possible closure. While no institution wants to close, boards are responsible for the interests of students first and thus generally will seek a partnership solution, even if it means the end of the institution’s independence and governance.

Entering into a merger situation is not a decision to be taken lightly and is fraught with difficulty for the more junior partner. Students face disruption and change. Faculty and staff members usually face the possibility of losing their jobs, as the senior institution is unlikely to integrate the junior institution without changes. Alumni are usually distraught as part of their identity fades away. Some people may wish to fight the agreement with last-ditch (and usually unsuccessful) efforts to find an alternative path. The communities in which the institution is located will worry about the implications of change for the local economy, local institutions and citizens.

The institution’s board of trustees must deal with all this change, uncertainty, loss and, in many cases, anger. Since many trustees may be alumni, they have particularly strong emotional connections. And, at the end of the day, most such partnerships lead to the dissolution of one board. While board dissolution is also the outcome of a closure, a board can and should take solace in being able to steer the institution into a safer harbor.

There have been efforts to move towards cooperative arrangements that do not require board dissolution. A noted, there are examples of mergers of equals. One of the best known is Case Western Reserve University founded in 1967 through a merger of Western Reserve (founded 1826) and Case Institute of Technology (1880). Other examples include Carnegie Mellon University (1967), University of Detroit Mercy (1980), and Washington and Jefferson C(1865).

In another case, Atlanta University (1865) and Clark College (1879) were independent parts of the Atlanta University Center, a consortium also involving Morehouse, Spelman and Morris Brown Colleges, as well as Gammon Seminary. In 1988, Atlanta University and Clark College consolidated to become Clark Atlanta University, primarily a research institution that serves as the graduate school for the other Atlanta University Center members.

Nevertheless, such mergers of equals have not been the case in recent years. Instead, the growing financial challenges and the increased regulatory requirements have made such a model rare.

The development of consortia has been a characteristic of groups of institutions with shared interests and opportunities for savings and efficiencies through shared service agreements, as well as expanded academic opportunities for students. The Claremont Consortium involves seven co-located institutions that share various administrative services, facilities and the like, while working together to increase student options. (Their motto is: “Seven Institutions, Infinite Choices.” At the same time, they always operate as independent colleges with separate boards and accreditation. Variations on this model can be found in other consortia nationally.

A somewhat different example is the Community Solution Education System (CSES), which includes six separate, institutions, but serves as the single provider of a wide range of services including information technology, marketing, enrollment management, admissions support, and related services, all  for set fees. The CSES central operation can provide such services at scale and with great effect, thereby enabling the individual schools to grow to sustainability. Again, like looser consortia arrangements, the boards of the separate schools operate independently and their accreditations are separate.

There is a recent alternative model, the Coalition for the Common Good founded by Otterbein and Antioch Universities in 2023. Designed to be more than a bilateral arrangement, the Coalition plans to expand to several partners in the coming years. The Coalition model may resemble a consortium in some ways. There is a shared services subsidiary designed for cost-sharing purposes. And, crucially, both founding institutions maintain their separate status with accreditors and the US Department of Education. This means both institutions maintain their separate boards to oversee the management of their separate operations.

Coalition activities are several. Some are simply cooperative (communication, joint non-academic initiatives). But others require true shared governance. These include the shift of academic programs and personnel and, crucially, the implementation of the financial aspects of the agreement. A central element of the Coalition model is for most Otterbein graduate programs (largely in nursing and healthcare) to shift to Antioch control. The goal is to use Antioch’s multiple locations and distance education experience to expand these programs in ways impossible for Otterbein.

The initial governance structure is a bit complex. There is a new Coalition board that has equal representation from both Otterbein and Antioch (four each) and a single independent member. This board appoints the president of the Coalition and otherwise oversees Coalition initiatives.

The straightforward model for something like the Coalition is for the separate boards to operate independently as before except for having ceded certain specified powers to the Coalition board, such as restrictions on excessive debt or certain property transactions. The umbrella Coalition board would appoint a president of the Coalition and the separate boards would appoint separate institutional presidents with the concurrence of the Coalition board.

This approach creates complex challenges as the Coalition model expands, since adding a third, fourth or fifth member on the same model would become unwieldy. This is a challenge the Coalition will have to address in negotiations with additional members.

One can readily see the difficulties with these different approaches. WSCUC, for example, addressed this in an accreditation review of Pacific Oaks College, a member of the CSES system. Noting a grey area, the WSCUC Commission called for steps “to ensure boundaries between provision of services and the management of the college are maintained.” (WASC Commission letter, March 2014) In effect, the Commission is warning about the importance of autonomy of the governing board.

Yet, the desire to collaborate will require changes and sacrifices.  This also is true in the public sector, even though the governance challenges are different. There are numerous state university multi-institution systems. For example, in California, the University of California is a unitary system of ten large and prominent units. However, there is only one Board of Regents for the entire system, along with a system president and various central systems functions.

The composite entities (UCLA, for example) have system-appointed Chancellors with significant independent powers and responsibilities for their unit within the system. They are separately accredited institutions. But they do not have separate fiduciary boards, although there are various advisory groups. The accrediting body (WSCUC) has specific standards for governance of multi-campus institutions. (Recall that the University of California predates WSCUC, as is the case with many multi-campus systems elsewhere.)

A different example is the 2022 decision of the Pennsylvania State system to impose the merger of three smaller campus units into what is now called PennWest. While in some ways similar to the merger of a small private institution, the governance issues were all within the purview of a unitary public system.

Lessons

The lessons to be drawn from this are two. First, systems of private institutions with de facto independent boards and leadership are possible, following the public sector model. Indeed, there are examples of private groups functioning in this general framework

The second is that boards seeking to assure the future of their institution will have to face certain realities. The most likely path – mergers of some sort – will mean surrendering some or all board governance in at least one of the partner institutions. Paths that result in strong partnerships with separate governance are difficult and complex, but not impossible. Creative institutions will seek to explore them and regulatory bodies should attempt to accommodate such new paths. The duty to at least explore these paths is incumbent upon any institution facing existential challenges. It is the only responsible direction in times of change and challenge. Failure to do so represents a shirking of responsibilities and, potentially, closure.

Concluding Thoughts About Accrediting Bodies

A final word about the roles of accrediting bodies in matters of merger and partnership. Accrediting bodies are sympathetic to struggling institutions, as their first responsibility always is to students. As long as they can see a way forward for a school, they try to be helpful. The same is true with state and Federal governments that certainly do not wish to see students lose educational pathways after having incurred student loan debt.

As should be clear, most parties – institutional boards, accreditors, government overseers – see mergers and partnerships as highly preferable to closures. Some observers have suggested accreditors should be able to serve as matchmakers with potential partners of a school in trouble. However, accreditors typically treat each institution in isolation and have not sought the matchmaker role. At the same time, struggling institutions are not always transparent with their accreditors. They worry that if the accreditor knew the true situation of a school in trouble, it might impose some sort of sanction that might make things worse. Complete candor with an accreditor may sometimes be feared as a way of inviting accreditor discipline, a step that will make everything harder, including finding a potential partner that will not be even more nervous about a merger possibility with a struggling school. Candor also can create self-fulfilling prophecies that accelerate crisis.

Yet it is in no one’s interest that a school should fail. Students, employees, communities, alumni and all of higher education lose. Yet, the economics and challenges today – particularly for smaller institutions – create situations where greater accreditor engagement may play crucial roles in institutional survival through enabling or facilitating some form of partnership or merger. Treating every institution as a separate case may be counterproductive in the coming era of institutional consolidation.

Everyone – not just boards of trustees or college president-should care about these challenges. Exploring and supporting different forms of partnership should be on everyone’s minds.


Dr. Chet Haskell serves as Co-Head for the College Partnerships and Alliances for the Edu Alliance Group. Chet is a higher education leader with extensive experience in academic administration, institutional strategy, and governance. He recently completed six and a half years as Vice Chancellor for Academic Affairs and University Provost at Antioch University, where he played a central role in creating the Coalition for the Common Good with Otterbein University. Earlier in his career, he spent 13 years at Harvard University in senior academic positions, including Executive Director of the Center for International Affairs and Associate Dean of the Kennedy School of Government. He later served as Dean of the College at Simmons College and as President of both the Monterey Institute of International Studies and Cogswell Polytechnical College, successfully guiding both institutions through mergers.

An experienced consultant, Dr. Haskell has advised universities and ministries of education in the United States, Latin America, Europe, and the Middle East on issues of finance, strategy, and accreditation. His teaching and research have focused on leadership and nonprofit governance, with a particular emphasis on helping smaller institutions adapt to financial and structural challenges.
He earned DPA and MPA degrees from the University of Southern California, an MA from the University of Virginia, and an AB cum laude from Harvard University.

Hope Is Not a Strategy: What’s Actually Working for Small Colleges

Editor’s Note By Dean Hoke: This winter, Small College America completed its most ambitious season yet—13 conversations with presidents, consultants, and association leaders who are navigating the most turbulent period in higher education history. What emerged wasn’t theory or wishful thinking. It was a working playbook of what’s actually succeeding on the ground. This article synthesizes the five insights that matter most.

When Hope Meets Reality

Jeff Selingo doesn’t mince words.

“Hope is not a strategy,” he said bluntly in Season 3 of Small College America.

Jeff Selingo, a Best Selling Author and higher education advisor, named what every small college leader knows but hates to admit: the old playbook is dead. The demographic cliff isn’t coming—it’s here. Traditional enrollment models are broken. And no amount of wishful thinking about “riding out the storm” will change that.

But here’s what surprised me across 13 conversations this season: nobody was sugarcoating reality, yet the conversations weren’t depressing.

They were energizing.

From Frank Shushok describing how Roanoke College built a K-12 lab school that creates a pipeline from kindergarten forward, to Teresa Parrott explaining why Grinnell took over a failing daycare center instead of issuing a mission statement about community engagement, from Gary Daynes doubling down on Salem College’s women’s mission when conventional wisdom said to go co-ed, to Kristen Soares navigating 2,500 California bills every legislative session—Season 3 captured something rare.

Leaders who have moved past denial and into action.

What emerged wasn’t abstract strategy consulting. It was concrete, operational intelligence from people doing the work. Here are the five insights that separate institutions that will thrive from those that won’t.

1. Stop Marketing, Start Building Pipelines

The traditional enrollment model—recruit high school seniors, get them to visit campus, send them glossy viewbooks, hope they choose you over 47 other colleges—is dead. Small colleges know this. But most are still acting like better marketing will solve it.

It won’t.

As Selingo pointed out, “At some point you have to come up with another segment of students if you’re tuition dependent because there just aren’t enough of those students to go around.”

Translation: You cannot market your way out of a demographic crisis.

The institutions seeing results aren’t the ones with slicker viewbooks or better social media strategies. They’re the ones building actual infrastructure for new student populations.

What does that look like in practice?

At Roanoke College, President Frank Shushok has approached enrollment not as a marketing problem, but as a pipeline design problem.

Roanoke’s lab school creates a K–12 pathway while simultaneously solving a community need. Students who attend the lab school encounter the college early, come to trust it, and see it as part of their educational journey long before senior year. That’s not recruitment—that’s ecosystem building.

The same logic shows up in Roanoke’s employer partnerships. The T-Mite Scholars program flips the traditional internship model: students complete two internships, receive a guaranteed job interview upon graduation, and receive tuition support from the employer. That’s not workforce development with a side of enrollment. That’s workforce development with enrollment as the byproduct.

This pipeline mindset also appears at scale in California, as described by Kristen Soares, President of the Association of Independent California Colleges and Universities. California’s Associate Degree for Transfer (ADT) program creates guaranteed, transparent pathways from community colleges into four-year institutions—no credit games, no hidden requirements, no “we’ll evaluate your transcript and get back to you.” Just clear bridges that actually work for the students who need them most.

Notice what these examples have in common: they aren’t marketing campaigns. They are operational partnerships designed to reduce friction and create consistent flows of students.

As Shushok observed, “I think what you’re starting to see is some incredibly creative, adaptive, and agile institutions—because it requires a level of courage and resilience and tenacity.”

The bottom line is straightforward: if your enrollment strategy is still primarily marketing-driven, you’re playing the wrong game. Build infrastructure. Create pipelines. Solve real community problems.
The students will follow.

2. Is Your Mission Statement Hurting You

Teresa Parrott, Principal TVP Communications dropped what might be the most important insight of the entire season: small colleges need to shift “from mission to impact.”

What she means matters right now.

Most small college websites lead with mission statements like “We develop well-rounded citizens who think critically and serve their communities.”

It’s lovely. It’s inspiring to people who already work at the college. And it’s entirely unpersuasive to everyone else.

Legislators don’t care about your mission. Prospective students’ parents don’t care about your mission. Community members wondering why they should support you don’t care about your mission.

They care about what you actually do.

Compare generic mission language to Grinnell College’s approach. When their town’s daycare center was failing, Grinnell didn’t release a statement about their commitment to the community. They took over the daycare center. When the community golf course struggled, they stepped in to sustain it.

As Parrott put it, “They are so embedded in their community that they really are almost a second arm of the government.”

That’s not rhetoric. That’s concrete, documentable community impact.

Or take Gary Daynes, President of Salem College insight about resource sharing at Salem: “It makes zero cents to build a football field. Seems like you could share with the local high school.”

Simple. Obvious. Rarely done.

But when colleges actually do it—by sharing theaters, athletic facilities, cultural resources, and programming—they become infrastructure their communities can’t imagine losing. They become politically and economically essential.

The shift is this: Stop leading with what you believe. Start leading with what you do.

Not “We believe in service.” Try “We trained 45% of the nurses in this region.”

Not “We value community.” Try “We operate the only daycare center in town.”

Not “We develop leaders.” Try “Our graduates run 23 local businesses and employ 400 people.”

The institutions sufficiently community-embedded to make these claims are politically protected. The ones still leading with inspirational language become vulnerable the moment budgets get tight.

The takeaway: Your communications team shouldn’t be writing mission statements. They should be documenting measurable community impact and leading with it everywhere.

3. Lean Into What Makes You Different

Selingo said it most directly: “There is more differentiation in higher education than we care to admit, but the presidents haven’t leaned into that enough.”

Translation: You’re already different. You’re just afraid to say it loudly.

Daynes decided to reaffirm its commitment to educating girls and women. That’s not chasing the market—it’s the opposite. But Daynes explained they looked at their data and realized the women’s college identity was a strength, not a liability they needed to downplay.

Faith-based institutions are deepening their religious identities rather than treating them as mere historical affiliations that make the college vaguely Methodist or nominally Catholic.

Health-focused campuses are building employer pipelines instead of trying to be liberal arts generalists who happen to have a nursing program.

The pattern is clear: institutions trying to be less distinctive are struggling. Institutions doubling down on what makes them unique are finding traction.

But here’s the critical part Daynes emphasized: distinctiveness has to be operational, not just marketing.

If you’re a “community-engaged college,” you need actual programs embedded in the community—shared facilities, pipeline programs, workforce partnerships—not just a tagline on your website.

If you’re “career-focused,” you need employer partnerships with real job placement data and students who can point to specific outcomes.

If you’re faith-based, that identity needs to shape curriculum, student life, residential programs, and institutional decisions in ways students and families can see and experience.

When distinctiveness is only branding, students and families see through it immediately. When it’s operational, it becomes your competitive advantage.

The takeaway: Generic positioning is a slow death. Find what makes you genuinely different, operationalize it across your institution, and communicate it relentlessly.

4. Real Partnerships vs. Press Releases

Shushok nailed the mindset shift small colleges need to make: “Partnerships are everything in this moment. And once you get past that you’re competing with any of these entities, you start to realize, no, these are partners.”

K-12 schools. Community colleges. Employers. Local governments. Hospitals. These aren’t competitors or nice-to-haves anymore. They’re essential infrastructure for institutional survival.

But Daynes offered the crucial warning: “It’s easy to sign MOUs. It’s harder to sustain them.”

Read that again.

Translation: Your partnership announcements don’t mean anything.

What matters is actual student flow. What matters is shared staffing. What matters is programs that operate year after year, not photo ops at signing ceremonies where everyone shakes hands and nobody follows through.

Ask yourself right now: Do you know how many students transferred in from your community college “partners” last year? Do you have dedicated staff managing those relationships, or is it an extra duty for someone already overwhelmed?

If you don’t know those numbers or don’t have dedicated staff, you don’t have partnerships. You have press releases.

The partnerships that work have dedicated staffing to manage relationships and smooth student transitions, clear metrics measuring student flow rather than signed agreements, operational integration where partner institutions actually share resources, and financial skin in the game from all parties.

Roanoke’s “Directed Tech” program with Virginia Tech counts the senior year as both undergraduate completion and the first year of a master’s degree. That’s not a partnership; that’s structural integration that changes the economics and value proposition for students.

California’s ecosystem, where UC, CSU, community colleges, and independent institutions work together on workforce development, isn’t an inspirational collaboration story. It’s an economic necessity backed by 2,500+ pieces of legislation every two years, as Soares noted.

When the state is writing hundreds of bills requiring coordination, you can’t fake it with a handshake and a press release.

The bottom line: Count your partnerships that produce actual student flow and resource sharing. If that number is zero or close to it, stop announcing new partnerships and start making the ones you have actually work.

5. Liberal Arts is Workforce Development (Stop Being Defensive About It)

The false choice between liberal arts and workforce preparation came up in nearly every conversation. And every single guest rejected it.

Shushok’s framing was the clearest: “Technical skills get you the first job. Human capacity skills enable 15 career reinventions.”

Think about that.

In a world where AI can write code, analyze data, generate reports, and automate technical tasks, what becomes more valuable—technical skills that become obsolete in five years, or the ability to adapt, think critically, communicate clearly, work across differences, and solve novel problems?

As Shushok put it, “We might find that the liberal arts, the humanities, the small colleges, if we allow ourselves to be shaped by this moment, are exactly what the doctor ordered for the 21st century.”

The problem: small colleges are still communicating defensively about the liberal arts instead of offensively.

Stop saying “The liberal arts are ALSO important for careers.”

Start saying, “The liberal arts are the ONLY preparation for a 40-year career in an unpredictable economy.”

Stop apologizing for not being pre-professional.

Start explaining why pre-professional education is increasingly obsolete in an age of AI and constant technological disruption.

And most importantly: build the bridges so students can actually see the connection.

That means boards that understand finance, politics, and operations—not just fundraising. CFO leadership that addresses structural challenges honestly. Political engagement that mobilizes entire institutions, not just government relations staff. And communications teams that function as impact documenters, not mission statement writers.

Kristen Soares noted that 92% of California’s clinical workforce is trained at private colleges. That’s not despite the liberal arts foundation—it’s because of it.

Nurses need critical thinking to make life-and-death decisions in ambiguous situations.

Mental health counselors need empathy and adaptability to serve diverse communities.

Teachers need communication skills and the ability to think on their feet.

The liberal arts aren’t tangential to workforce needs. They’re central. But you have to stop defending them and start operationalizing the connection in ways students, families, and employers can see.

The takeaway: The liberal arts are perfectly suited for workforce needs. Stop defending. Start operationalizing. Build the bridges.

So what do you actually DO with all this?

Season 3 didn’t just surface problems—it revealed a working playbook. Here’s what leaders who are successfully navigating this moment have in common:

  • They’re building infrastructure for new student populations instead.
  • They’re documenting measurable community impact and leading with it.
  • They’re deepening what makes them genuinely distinctive.
  • They’re measuring student flow and resource sharing.
  • They’re operationalizing the connection to careers.

Shushok’s insight about “recalibration versus balance” might be the most critical leadership lesson of the season. As he put it, “Balance is not a destination, but constant recalibration.”

Small college leadership today isn’t about finding the right strategy and executing it for five years. It’s about continuous adjustment based on what’s actually working.

That means:

• Boards that understand finance, politics, and operations—not just fundraising

• CFO leadership that addresses structural challenges honestly

• Political engagement that mobilizes entire institutions, not just government relations staff

• Communications teams that function as impact documenters, not mission statement writers

As Daynes reflected, “I love small colleges. There are folks of intense gifts amongst the faculty and staff who have chosen to be the places that they are.”

That’s the source of optimism throughout Season 3.

Not naive hope that things will get better on their own.

But grounded confidence in devoted people willing to do hard, creative work.

Jeff Selingo’s blunt assessment—”Hope is not a strategy”—wasn’t meant to demoralize. It was meant to liberate.

Small colleges that thrive in the next decade will  be the ones that:

• Build operational infrastructure for new student populations

• Document and communicate measurable community impact

• Operationalize distinctiveness throughout the institution

• Create partnerships that produce actual student flow

• Connect liberal arts to career outcomes without defensiveness

• Recalibrate constantly based on what’s working

The leaders in Season 3 aren’t waiting for permission or hoping for a miracle. They’re building lab schools. They’re taking over daycare centers. They’re sharing facilities with high schools. They’re creating guaranteed pathways to graduate programs. They’re documenting their impact and leading with it.

They’re doing the work.

And they’re proving that hope—real, grounded hope based on action rather than wishful thinking—comes from building things that work.

Looking Forward: Three Conversations to Start This Week

If you’re a president, provost, trustee, or senior leader, here are three conversations you can start right now if you haven’t already done so :

1. With your enrollment team: Ask them to map every actual pipeline you have for new students—not marketing campaigns, but structural pathways that produce consistent student flow. If the list is short or non-existent, that’s your answer. Start building infrastructure, not marketing plans.

2. With your communications team: Ask them to document your measurable community impact in the last 12 months. Not what you believe or aspire to do—what you actually did. How many jobs did you create? How many nurses did you train? What facilities do you share? What problems did you solve? If the answer is vague or mission-statement-heavy, you have work to do.

3. With your board: Present them with a simple question: “If we could only communicate three things about our institution to prospective students, legislators, and community members, what would they be?” If the answers are about mission and values rather than concrete impact and distinctive programs, you need to shift the conversation.

These aren’t theoretical exercises. They’re diagnostic tools that reveal whether your institution is still operating from the old playbook or building the new one.

Selingo was right: hope is not a strategy. But action, infrastructure, partnerships, impact, and constant recalibration is a playbook that works.

Season 3 of Small College America featured conversations with 13 leaders in the field of higher education. Thanks to everyone who participated, and especially my co-host Kent Barnds and my Producer and lovely wife Nancy Hoke.

  • Raj Bellani, Chief of Staff, Denison College
  • Gary Daynes, President, Salem College
  • Josh Hibbard, Vice President of Enrollment Management, Whitworth University
  • Dean McCurdy, President, Colby Sawyer College
  • Jon Nichols, Faculty member and author
  • Teresa Parrott, Principal TVP Communications
  • Karen Petersen, President, Hendrix College
  • Michael Scarlett, Professor of Education, Augustana College
  • Jeff Selingo, Best Selling Author and higher education advisor
  • Frank Shushok, President, Roanoke College
  • Kristen Soares, President, Association of Independent California Colleges and Universities
  • Gregor Thuswaldner, Provost, La Roche University
  • Jeremiah Williams, Professor of Physics, Wittenberg University

The conversations continue.

Small College America returns in February with a new season featuring candid discussions with presidents, faculty, and leaders navigating the most consequential moment in higher education.

Hosted by Dean Hoke and Kent Barnds, the series explores the evolving role of small colleges, their impact on communities, and the strategies leaders are using to adapt and endure.

Listen or watch past episodes on Apple, Spotify, YouTube, and many others, or preview what’s coming next, and follow the series at www.smallcollegeamerica.net.