The Challenge to American Institutional Accreditation

Guest Column by Dr. Chester D. Haskell. Academic institutions are at the core of higher education in the United States, whether they be famous research universities, unknown small specialized schools, massive for-profit online institutions, comprehensive public universities, private non-profit liberal arts colleges or emerging innovative providers. Regardless of structure or mission, institutions bring together the people, resources, infrastructure and services necessary for effective higher education. This diverse institutional base provides a range of choices for students as they seek the most appropriate learning environment for their interests and capabilities. At its best, such diversity also promotes experimentation, innovation and quality through competition.

The quest institutional quality has long been a hallmark of U.S. higher education. Beginning more than a century ago, institutions began to collaborate in processes designed to assure institutional quality, processes now known as “accreditation.”

Many other nations have focused on the accreditation of specific programs or degrees (“programmatic accreditation”) as the principal means of assuring academic quality. However, such efforts, while important, neglect the fact that academic programs do not occur in a vacuum: in most cases they have an institutional context. Programmatic accreditation does play a crucial role in American higher education as setting standards for quality in specialized, professional fields, but institutions and institutional accreditation are central.

American institutional accreditation has long been voluntary, non-profit and non-governmental. The six regional institutional accreditors, along with the several national accreditors of specialized institutions, have emphasized decentralization, institutional autonomy and the variety of institutional missions, while ascribing to the values of academic freedom, self-examination, peer review and recognizing that each institution bears the fundamental responsibility for its own academic quality.

This approach is in line with the American tradition of decentralized education. Unlike other nations, the U.S. has not had a strong centralized ministry of education. Elementary and secondary education is mostly a function of state and local governments. The American public universities are almost exclusively supported of state governments. Institutions of higher education, some of which predate the United States itself, have always prized their independence

The fact of institutional heterogeneity presents a challenge to accrediting bodies. Even small institutions are complex and most institutions have multiple programs and degrees in line with their diverse missions. Further, there is no consensus on even how to define quality in institutional terms. Thus, accrediting bodies take a threshold approach, establishing minimum standards and developing processes of assessment that can lead to continual improvement. One result is the sometimes seemingly absurd situation of a minimal quality school being able to legitimately say it has exactly the same accreditation as a nearby world-renowned research university. However, this is the only way to accommodate institution variety. U.S. institutional accreditation is about setting a floor for quality, not about signifying institutional excellence.

The role of the Federal government in the U.S. has been largely concentrated on funding higher education, the most important examples being student financial aid through Title IV of the Higher Education Act and the financing of scientific research. Significantly, the former has been indirect, with most aid going to individual students, while the latter has been distributed on the basis of rigorous competition and peer review.

With the Higher Education Act of 1965, U.S. institutional accreditors took on an additional function. Rather than having the Federal government decide on allocation of financial resources, they became gatekeepers in the government’s stead. Federal financial aid, while going to students, can only be utilized at accredited institutions. Similarly, Federal research funds can only be accessed by institutions with accreditation. Similar prerequisites exist for funding from U.S. states.

The enormous sums involved – more than $150 billion in student aid in 2015, plus another $45 billion in research funding – put accrediting bodies in a difficult position. The threshold approach now has major consequences. Because most institutions are so dependent on access to Federal funding, the loss of accreditation is, in most cases, an institutional death sentence.

Yet, the typical process of self-study and review by volunteer peers is not well suited to a gatekeeper, regulatory function. Further, knowing the impact of a negative decision on an institution often means reviewers usually look for ways to help an institution, not shutter it. This has led to several situations where accreditors failed to oversee properly institutions that were in financial danger, had ineffective programs or, in some cases, were engaged in fraud and abuse.

These failures, especially with regard to for-profit institutions, have been but one source of criticism of the U.S. institutional accreditation system. In addition, student debt loads have exploded, often with students completing their education only to find they lack the skills and credentials for employment sufficient to service and repay their debt. It also is argued that accreditation has little impact on such key metrics as graduation or retention rates. Accreditation processes are seen as too complex, too time consuming, too bureaucratic and too costly, especially for smaller institutions, while the top institutions see little value added by the accreditation process.

These criticisms have become central to a national debate about the purposes of higher education and the most effective ways to assure best use of public funds. Senators as different as Marco Rubio of Florida and Elizabeth Warren of Massachusetts have put forth legislative proposals that would radically change accreditation. Research groups have issued studies calling for new forms of institutional audit based on metrics as the key to Federal funding. Others have argued the accrediting bodies need government funding in order to have the professional staff necessary for effective gatekeeping. Still others have called for the complete decoupling of public financing of higher education from accreditation.

In this context, one of the most knowledgeable and influential observers of accreditation, Judith Eaton, the head of the Council of Higher Education Accreditation (CHEA) has warned of coming “disruption” in accreditation. New and different forms of oversight are already in place with the U.S. Department of Education overlaying the independent accrediting bodies. A different definition of quality has emerged, one that the government defines along the lines of metrics such as employability and graduation rates. Accountability is changing to include a range of stakeholders outside higher education. In effect, Eaton argues, the traditional “pillars” of accreditation – self-reporting and peer review – have been determined to be insufficient and changes are coming.

The fact is that a major shift is underway in the United States. Instead of a collegial, peer-based process wherein higher education determines quality for itself, accreditation is becoming a process of compliance wherein stakeholders outside higher education, especially government, defines both quality and whether or not it is attained.

The implications are significant. A greater reliance on objective metrics (or proxies) may lead to less nuance and diminished understanding in the assessment of diverse institutions and programs. Education will be seen more in utilitarian, short-term perspectives (“the goal of education is to get a job”) rather than in life-long, socially constructive ways. Institutions will tend to become more and more alike, as they mold themselves to meet external pressures and incentives. This in turn may lead to less competition, less innovation and, eventually, lower, not higher, quality.

In such circumstances, higher education – both institutions and accreditors — must find ways to balance the legitimate concerns of the public and government with historical norms of institutional autonomy and self-responsibility. Higher education must find ways to convince others of its values and that it is deserving of trust. The alternative will be a diminishing of what has distinguished America’s leadership in higher education.

Chet(1)Dr. Chet Haskell is a member of the Edu Alliance Advisory Council. He is an independent consultant  working with several universities in the United States, Mexico, Holland, Spain and Brazil. He also has been deeply engaged in quality assurance and accreditation  serving as a consultant to the Council of Higher Education Accreditation and the Council on International Quality Group. Dr. Haskell has served as a peer reviewer for the WASC Senior Colleges and University Commission (WSCUC) assessing schools in California, The United Arab Emirates and Mexico. Further he has served on as a member of the international advisory committees for Spain and Madrid.

THE UPCOMING STORM

American Colleges and Universities have seen massive growth in international student enrollment. In a period of 11 years, international students enrolled in undergraduate and graduate programs has nearly doubled to over 1,000,000 students by 2015-16. According to a study conducted by the National Association for Foreign Student Admissions using US Department of Education & Commerce data, the 1,043,839 foreign students contribute $32.8 billion to the US economy and 400,812 jobs. For every seven international students, a new job is created, and each student generates $31,422 in revenue.

Students come from around the world, and most are paying full tuition. They are bright, studious and believe the education they are receiving is of excellent quality and when they graduate they will be offered excellent job opportunities. Most citizens of Asia, Africa, and the Middle East believe American higher education is the best in the world and they are proud that they, their siblings, and children have an American degree.

However, the days of increased enrollment of international students may be quickly coming to an end.

We know the storm is coming and here are the signs.

Six higher education associations commissioned a survey (International Applicants for Fall 2017-Institutional & Applicant Perceptions) to determine if the 2016 Presidential campaign and its anti-foreign tone would have a chilling effect on international student recruitment. The initial findings were published in early March 2017, with over 250 colleges reporting nearly 40% of the schools are reporting a decline in international student applications. The respondents report the decline is occurring because students and families are concerned student visas will be more difficult to obtain, the United States is no longer as welcoming to international students. and the increased concern for international student safety (see chart below). There is no doubt a storm is about to occur.

Survey on International students and fear

What can American higher education institutions do about the upcoming reduction in international students? Most universities have already implemented intense recruiting plans in the United States but according to a report by Western Interstate Commission for Higher Education the number of high school grads has stagnated and by 2022 will slowly decline. Non-traditional students and the expansion of distance-learning programs are also areas of expansion, but the market is highly competitive. The majority of students usually pay for the courses out of their own pocket. US students are becoming more reluctant to obtain large loans, and the proposed cutbacks in federal and state finance aid do not help the situation.

Some schools are attempting to attract students by upgrading their campuses, dorms, recreational facilities, and technology. These capital expenditures in some cases are being done via bonds and loans, which will be paid by increased tuition revenue. We have already seen a number of schools merge or close due to overwhelming debt. Finally, schools turn to reducing operating expenses, which likely means cutting faculty and staff. Continuous cutting seriously reduces the quality of the institution.

The economic impact of losing just 10-20% of the international student population would result in a loss of 3.28 to 6.56 billion dollars and a loss of 15,000 to 30,000 jobs. This could lead to an increase of closures and mergers. Government reports site at least 150 schools are in serious economic trouble. This number could easily double if universities do not address this issue of foreign student enrollment.

American colleges and universities need to re-visit and update their international strategic plans. An institutional audit is needed which gives the senior university cabinet officials a better grasp of the current situation, develop benchmark data, and create a plan that involves all of the stakeholders including the students.

According to the 2014 AIEA Senior International Officer (SIO) survey, their challenges were a lack of personnel/staffing, “buy-in” by faculty/administration, decentralization, balancing constituency demands, securing institutional commitment, and institutional leadership turnover. Institutions also need to re-enforce the concept to their community at large that International students mean more than just revenue. It gives American students and the community they live in the opportunity to learn more about outside cultures without solely relying on TV and social media. It enhances networking opportunities; students gain additional insight on how the world and business work in other nations, which one-day may mean finding a new business opportunity. It enhances the US student’s ability to find employment with firms who desire people with a broader international view. Perhaps the most compelling reason is it simply opens up a person’s eyes to the world of possibilities.

Many institutions state they have a goal to provide a global view to its students and the international students are important to their University. However, few President’s or Provosts have a clear plan to expand international enrollment or how to prevent losses. How much do they know about support and buy-in from faculty, staff, and trustees? Do they currently know how much support there is for international students from their local government officials and business leaders? If the university leadership does not clearly understand, how can they develop a credible plan to move forward?

Higher education institutions must take the magnitude of the coming storm seriously by conducting an evaluation of their institution for its strength and weaknesses seriously, make proper preparations and then aggressively move forward.

After all, Donald Trump and Mark Zuckerberg didn’t make all their money in the United States. They understood there was a whole world to market to.

Dean Hoke is the Co-Founder of Edu Alliance Ltd. a higher education consulting firm with offices in Bloomington, Indiana and Abu Dhabi United Arab Emirates.